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Sep 19, 2020 · From very humble beginnings as an Aero Club in Oklahoma City, their initial venture grew to become a multinational corporation with routes spanning the United States, Canada, Mexico and beyond to South America as well as destinations across the Atlantic and Pacific Oceans.
- Rapid Growth and Expansion
- A Trendsetter in More Ways Than One
- Fighting Rising Fuel Costs
Braniff International Airways was founded in 1930 by brothers Paul R. and Thomas E. Braniff in Oklahoma City, Oklahoma. What started off as a small regional carrier providing passenger transport soon became a burgeoning airline after securing contracts for air mail routes. The airline’s initial fleet of two Lockheed Vega aircraft expanded to consis...
In 1964, Harding Lawrence – who was previously with Continental Airlines– took on the role of CEO of Braniff International Airways. At just 44, he was one of the youngest airline chief executives in the US, and his modern approach brought about a significant change to the airline. Enlisting the help of advertising experimentalists Jack Tinker & Par...
Between 1978 and 1979, fuel costs doubled. This became a real problem for Braniff as, for the first time in aviation history, fuel costs were greater than the cost of labor. Coupled with interest rates that peaked around 20% in the US, the airline soon found itself in a troubling amount of debt. Furthermore, the Airline Deregulation Act of 1978 had...
- Senior Editor
Jun 3, 2023 · By mid-1950 Braniff had acquired permission from the Civil Aeronautics Board (CAB) to compete head to head with Pan Am and the Grace Shipping Company's airline Pan American-Grace Airways (Panagra) on long-haul services to destinations as far south as Rio de Janeiro and Buenos Aires.
Apr 25, 2013 · Free of the burden of their original venture, Thomas and Paul Braniff started up a new airline called Braniff Airways, Incorporated. They slowly expanded through the Midwest. In a bid to get the Chicago – Dallas airmail route, Paul Braniff presented the airline's case in Washington DC.
In the spring of 1928, insurance magnate Thomas Elmer Braniff founded an air carrier, maintenance, aircraft dealer and flight school organization with his brother Paul, called Paul R. Braniff, Inc., which did business as Tulsa-Oklahoma City Airline.
Apr 3, 2023 · Braniff's first 3 stretched 727-227s arrived in mid-1970 (N401-403BN). These were followed by 6 second-hand 727s acquired from Allegheny and Frontier (N404-409BN) before the plane that fit the airline like a glove arrived. This was the Boeing 727-227 Advanced.
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May 13, 2020 · Just as Braniff was simplifying fares, American Airlines, by now expanding its DFW operation, introduced computerised yield management. Business travellers, Braniff’s mainstay, deserted in droves to airlines, like American, that offered first class consistently on all flights.
