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Sep 19, 2020 · Their executives saw in Braniff a well-run and stable concern with a highly underutilized operation that could, with an overhaul, become a world-class airline that just might span the globe. The Greatamerica management team was right and, in less than 2 years, Braniff became the talk of the town in aviation circles and the envy of all others with their carefully crafted and wildly-successful ...
- Rapid Growth and Expansion
- A Trendsetter in More Ways Than One
- Fighting Rising Fuel Costs
Braniff International Airways was founded in 1930 by brothers Paul R. and Thomas E. Braniff in Oklahoma City, Oklahoma. What started off as a small regional carrier providing passenger transport soon became a burgeoning airline after securing contracts for air mail routes. The airline’s initial fleet of two Lockheed Vega aircraft expanded to consis...
In 1964, Harding Lawrence – who was previously with Continental Airlines– took on the role of CEO of Braniff International Airways. At just 44, he was one of the youngest airline chief executives in the US, and his modern approach brought about a significant change to the airline. Enlisting the help of advertising experimentalists Jack Tinker & Par...
Between 1978 and 1979, fuel costs doubled. This became a real problem for Braniff as, for the first time in aviation history, fuel costs were greater than the cost of labor. Coupled with interest rates that peaked around 20% in the US, the airline soon found itself in a troubling amount of debt. Furthermore, the Airline Deregulation Act of 1978 had...
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Apr 3, 2023 · Unfortunately for Lawrence's Braniff despite being effectively rebuilt as an airline since the mid-60s still had the same old staff and same old staffing problems. Management at the lower and middle end of the company was of poor quality and the arrival of the Teamsters union, who gave a chance for many of these staff to rejoin the union resulting in an exodus, showed how little the lower ...
Braniff Airways, Inc., operated as Braniff International Airways from 1948 until 1965, and then Braniff International from 1965 until air operations ceased, was a United States trunk carrier, a scheduled airline that operated from 1928 until 1982 and continues today as a retailer, hotelier, travel service and branding and licensing company, administering the former airline's employee pass ...
Jun 3, 2023 · By the end of the 1960s the dynamic leadership of Harding Lawrence had turned Braniff from a little known Texan trunk airline into a dynamic market leader famous for its 'End of the Plain Plane' marketing campaign pioneered by Lawrence's future wife Mary Wells. Revenue Passenger Miles had more than doubled in 5 years and the takeover of Panagra ...
Apr 25, 2013 · Braniff International Airways was an innovative, forward-thinking, iconic American airline that started many trends in the airline industry, several of which are still being utilized today. Operating from 1930 through 1982, Braniff flew routes throughout the middle and southwestern portions of the United States, as well as Panama, South America ...
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May 13, 2020 · May 13, 2020May 16, 2020. Braniff International and The End of the Plain Plane. I’m delighted to introduce a guest post by transport consultant Rory Maxwell, on a topic for which The Beauty of Transport has had a few requests. Over to Rory then, for the story of one of American aviation’s most famous branding (or rather, branding and re ...
