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Sep 19, 2020 · Their executives saw in Braniff a well-run and stable concern with a highly underutilized operation that could, with an overhaul, become a world-class airline that just might span the globe. The Greatamerica management team was right and, in less than 2 years, Braniff became the talk of the town in aviation circles and the envy of all others with their carefully crafted and wildly-successful ...
Apr 10, 2022 · The airline was the first big casaulty of the deregulation era, making headlines around the world when its 71-strong rainbow fleet ceased operations on May 12, 1982. Braniff failed in spectacularly glamourous and stylish beauty (they loaded so much caviar onto Concorde flights that cabin crew would take leftovers home and feed it to their cats).
- Rapid Growth and Expansion
- A Trendsetter in More Ways Than One
- Fighting Rising Fuel Costs
Braniff International Airways was founded in 1930 by brothers Paul R. and Thomas E. Braniff in Oklahoma City, Oklahoma. What started off as a small regional carrier providing passenger transport soon became a burgeoning airline after securing contracts for air mail routes. The airline’s initial fleet of two Lockheed Vega aircraft expanded to consis...
In 1964, Harding Lawrence – who was previously with Continental Airlines– took on the role of CEO of Braniff International Airways. At just 44, he was one of the youngest airline chief executives in the US, and his modern approach brought about a significant change to the airline. Enlisting the help of advertising experimentalists Jack Tinker & Par...
Between 1978 and 1979, fuel costs doubled. This became a real problem for Braniff as, for the first time in aviation history, fuel costs were greater than the cost of labor. Coupled with interest rates that peaked around 20% in the US, the airline soon found itself in a troubling amount of debt. Furthermore, the Airline Deregulation Act of 1978 had...
- Senior Editor
Jun 3, 2023 · The philosophical and literal union (they married) between Mary Wells of the marketing firm Wells Rich Greene and Harding Lawrence, leader of Braniff International, powered the airline's transformation through the 1960s and 70s. The artistic apogee of this union was the special Calder schemes one of which celebrated the 1976 US Bicentennial.
Apr 3, 2023 · Unfortunately for Lawrence's Braniff despite being effectively rebuilt as an airline since the mid-60s still had the same old staff and same old staffing problems. Management at the lower and middle end of the company was of poor quality and the arrival of the Teamsters union, who gave a chance for many of these staff to rejoin the union resulting in an exodus, showed how little the lower ...
Braniff Airways, Inc., operated as Braniff International Airways from 1948 until 1965, and then Braniff International from 1965 until air operations ceased, was a United States trunk carrier, a scheduled airline that operated from 1928 until 1982 and continues today as a retailer, hotelier, travel service and branding and licensing company, administering the former airline's employee pass ...
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Mar 30, 2024 · The airline he founded continued for several more years and was a staple in Dallas aviation. By 1955, the company’s payroll reached $22 million (more than $240 million in modern dollars), and ...
