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Management considered the campaign a success. Braniff reported an 80 percent increase in business during the life of the campaign in spite of an economic downturn the following year. [19]
May 12, 2023 · On May 12, 1982, the aviation industry mourned the loss of Braniff International Airways, once a prominent and innovative airline that had graced the skies for over five decades. Known for its colorful aircraft, cutting-edge design, and forward-thinking approach, Braniff was an icon in the industry. However, despite its rich history and loyal ...
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Apr 10, 2022 · Braniff was indeed a trail-blazer and like Pan Am, part of the old school of how airlines should be operated. However with their noble philosophy of full service, high standards and ambitious and often risky strategies, they ironically became two of the earliest, and largest, victims to deregulation and the rapidly changing dynamics of the ...
Jun 3, 2023 · By the end of the 1960s the dynamic leadership of Harding Lawrence had turned Braniff from a little known Texan trunk airline into a dynamic market leader famous for its 'End of the Plain Plane' marketing campaign pioneered by Lawrence's future wife Mary Wells.
May 19, 2022 · It's been 40 years since Braniff collapsed on May 12th, 1982. It was the first major U.S. airline to loose the battle following deregulation and what a bright airline it was, with its vast fleet of 727s amongst other types.
Sep 19, 2020 · The year was 1928 and two brothers named Braniff joined forces to create what would eventually become one of the world’s leading airlines.
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Apr 23, 1990 · Braniff passengers are met with long lines at airport ticket counters because the Airline’s agents still write tickets by hand. The company is awaiting its new electronic ticketing machines from a French company. Braniff has implemented a simple strategy that is keeping its flights full – low fares.
