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Sep 19, 2020 · From very humble beginnings as an Aero Club in Oklahoma City, their initial venture grew to become a multinational corporation with routes spanning the United States, Canada, Mexico and beyond to South America as well as destinations across the Atlantic and Pacific Oceans.
May 13, 2020 · Just as Braniff was simplifying fares, American Airlines, by now expanding its DFW operation, introduced computerised yield management. Business travellers, Braniff’s mainstay, deserted in droves to airlines, like American, that offered first class consistently on all flights.
- Braniff Airways
- Nationwide Expansion
- Great America Corporation
- Mary Wells
- Jellybean Fleet
- Hostess Service
- Jet Aircraft
- Concorde Travel
- Terminal of The Future
- Calder Liveries
Free of the burden of their original venture, Thomas and Paul Braniff started up a new airline called Braniff Airways, Incorporated. They slowly expanded through the Midwest. In a bid to get the Chicago – Dallas airmail route, Paul Braniff presented the airline's case in Washington DC. With the blowback from the famous 1934 Airmail Scandal fresh on...
The company began to expand nationwide in the 1950s. They purchased Midcontinent Airlines which added several cities to their primarily North-South system. Along with their added routes, in 1957 the company christened a new building close to Dallas Love Field. It served as their headquarters until they moved to Braniff Place in 1978. Braniff at Lov...
Braniff was acquired by the Great America Corporation in 1965. C. Edward Acker, Chief Financial Officer of Great America claimed that Braniff was a poorly managed company, and he stepped into the role of Executive Vice President and Chief Financial Officer. Also in 1965, the airline hired Harding L. Lawrence, at the time an Executive VP of Continen...
As part of the modernization effort, the company enlisted the help of Jack Tinker Associates, who put fast rising advertising whiz kid Mary Wells on the case. She is better known as Mary Wells Lawrence, having married Lawrence in 1967 in Paris. Their first goal was to change Braniff’s image. The Airlines livery consisted of traditional red, white a...
One of the more dramatic changes was based on Girard's suggestion that they use a single bright color on each aircraft. His goal was to cover each plane in exotic colors like "metallic purple." The company modified this design with white wings and tails, which recalled a paint profile from the 1930s called the Braniff Vegas scheme. Nicknamed the "j...
Not to be outdone, Pucci made major changes in the crew uniforms. Beth Levine came up with two tone boots and shoes. The moniker "stewardess" was changed in favor of the word "hostess." The creativity of the new designs infiltrated the next batch of advertising as well. Mary Wells brought in celebrities like Sonny Liston, Salvador Dali and Andy War...
In 1959 Braniff used Boeing 707-227's as well as the 707-200. In 1971, they sold off the 707-227s and 720s were purchased. In 1964, they acquired a BAC One-Eleven twin jet. By the middle of the decade, they had a fleet comprised of almost all jets. When Lawrence took over the company, he stopped buying BACs, instead selecting bigger Boeing 727s. Af...
Braniff offered Concorde service in 1979, flying out of the United States from Dallas to Washington DC, and then on to London and Paris, with interchange flights offered by partners British Airways and Air France. American crews handled all the flights from Dallas to Washington, DC, and British and French staff handled the Washington to Europe leg....
In the mid-60s, Braniff took over the operations of Pan-American Grace Airways (PANAGRA), which strengthened their operations in South America. The company was also active in taking Vietnam military to Hawaii for their furloughs during the war. The company's commitment to cutting-edge thinking continued when they opened their "Terminal of the Futur...
Another example of their cutting-edge thinking was in 1973 when the airline asked Alexander Calder to create a specially commissioned paint scheme. His "Flying Colors" Douglas DC-8 was immediately controversial. Showcased at Paris Air Show, it featured very bright colors common to Latin countries. As such, it was primarily used in South America. Tw...
Mar 30, 2024 · In 1978, when the federal government deregulated airline routes, Braniff executives attempted to take advantage of it by buying a series of new aircraft and starting new routes.
Jun 3, 2023 · By mid-1950 Braniff had acquired permission from the Civil Aeronautics Board (CAB) to compete head to head with Pan Am and the Grace Shipping Company's airline Pan American-Grace Airways (Panagra) on long-haul services to destinations as far south as Rio de Janeiro and Buenos Aires.
With the addition of the South America route system, merger with Mid-Continent Airlines, and reduction in mail subsidy on the Mid-Continent system, Braniff International Airways recorded a US$1.8 million operating loss during 1953.
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Apr 10, 2022 · Starting out with Lockheed Vegas and Douglas DC-2s and DC-3s, the airline carved out a niche in Texas, Oklahoma and Kansas, and after WW2, won a South American route award that terminated in Buenos Aires.
