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Aug 31, 2018 · Declaring 1965 “The End of the Plain Plane,” the airline swung into the mid-’60s with a rebranding campaign led by pioneering ad exec Mary Wells Lawrence, creator of iconic slogans like “I Heart...
- Michael Magers
- Rapid Growth and Expansion
- A Trendsetter in More Ways Than One
- Fighting Rising Fuel Costs
Braniff International Airways was founded in 1930 by brothers Paul R. and Thomas E. Braniff in Oklahoma City, Oklahoma. What started off as a small regional carrier providing passenger transport soon became a burgeoning airline after securing contracts for air mail routes. The airline’s initial fleet of two Lockheed Vega aircraft expanded to consis...
In 1964, Harding Lawrence – who was previously with Continental Airlines– took on the role of CEO of Braniff International Airways. At just 44, he was one of the youngest airline chief executives in the US, and his modern approach brought about a significant change to the airline. Enlisting the help of advertising experimentalists Jack Tinker & Par...
Between 1978 and 1979, fuel costs doubled. This became a real problem for Braniff as, for the first time in aviation history, fuel costs were greater than the cost of labor. Coupled with interest rates that peaked around 20% in the US, the airline soon found itself in a troubling amount of debt. Furthermore, the Airline Deregulation Act of 1978 had...
- Senior Editor
Apr 25, 2013 · The original Braniff airline operation was known as Tulsa–Oklahoma City Airways. It was started by Thomas E. Braniff, an insurance salesman and financial executive. Teaming up with his brother, Paul Revere Braniff, they offered passenger service throughout Oklahoma.
The campaign was not successful, pushing Braniff's bread-and-butter business travelers over to traditional airlines with First Class on all flights. Braniff had two options prior to deregulation: grow into a larger carrier to possess "city power" at its key hubs or become a low cost carrier.
May 12, 2024 · Ginger, now 21, decided she wanted to be a flight attendant at a young age, after her very first flight at junior school. Later she went to college to study education but then applied to Braniff. She loved her job, her colleagues and to travel. She'd been with the company for 10 months.
- Journalist
With the DC-2s came the carrier's first flight attendants or Hostesses as Braniff dubbed them. Braniff Airways acquired Ft. Worth, Texas-based Bowen Airlines, which was headquartered at Meacham Field, in January 1936. Bowen flew from Chicago to Houston via St. Louis, Springfield, Tulsa and Dallas; from Dallas to San Antonio with stops in Ft ...
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A collective of Braniff Flight Attendants sharing their history working for the Greatest airline of the 20th Century. What's it about? The Real stories of flying 32,000 feet and laying over in Exotic cities and dumps.
