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Aug 31, 2018 · Declaring 1965 “The End of the Plain Plane,” the airline swung into the mid-’60s with a rebranding campaign led by pioneering ad exec Mary Wells Lawrence, creator of iconic slogans like “I Heart...
- Michael Magers
- Rapid Growth and Expansion
- A Trendsetter in More Ways Than One
- Fighting Rising Fuel Costs
Braniff International Airways was founded in 1930 by brothers Paul R. and Thomas E. Braniff in Oklahoma City, Oklahoma. What started off as a small regional carrier providing passenger transport soon became a burgeoning airline after securing contracts for air mail routes. The airline’s initial fleet of two Lockheed Vega aircraft expanded to consis...
In 1964, Harding Lawrence – who was previously with Continental Airlines– took on the role of CEO of Braniff International Airways. At just 44, he was one of the youngest airline chief executives in the US, and his modern approach brought about a significant change to the airline. Enlisting the help of advertising experimentalists Jack Tinker & Par...
Between 1978 and 1979, fuel costs doubled. This became a real problem for Braniff as, for the first time in aviation history, fuel costs were greater than the cost of labor. Coupled with interest rates that peaked around 20% in the US, the airline soon found itself in a troubling amount of debt. Furthermore, the Airline Deregulation Act of 1978 had...
- Senior Editor
In the spring of 1928, insurance magnate Thomas Elmer Braniff founded an air carrier, maintenance, aircraft dealer and flight school organization with his brother Paul, called Paul R. Braniff, Inc., which did business as Tulsa-Oklahoma City Airline.
Patt Gibbs, president of the Association of Professional Flight Attendants and an American stewardess for 20 years, explains why Braniff flight attendants don’t strive to make the...
Apr 25, 2013 · Through the 1970s, Braniff was one of the most successful airlines. It was hit hard by the regulation of the American airline business in the late 70s. Company leadership chose to expand in response to the regulation.
With the DC-2s came the carrier's first flight attendants or Hostesses as Braniff dubbed them. Braniff Airways acquired Ft. Worth, Texas-based Bowen Airlines, which was headquartered at Meacham Field, in January 1936. Bowen flew from Chicago to Houston via St. Louis, Springfield, Tulsa and Dallas; from Dallas to San Antonio with stops in Ft ...
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A collective of Braniff Flight Attendants sharing their history working for the Greatest airline of the 20th Century. What's it about? The Real stories of flying 32,000 feet and laying over in Exotic cities and dumps.
