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Sep 19, 2020 · Their executives saw in Braniff a well-run and stable concern with a highly underutilized operation that could, with an overhaul, become a world-class airline that just might span the globe. The Greatamerica management team was right and, in less than 2 years, Braniff became the talk of the town in aviation circles and the envy of all others with their carefully crafted and wildly-successful ...
- Rapid Growth and Expansion
- A Trendsetter in More Ways Than One
- Fighting Rising Fuel Costs
Braniff International Airways was founded in 1930 by brothers Paul R. and Thomas E. Braniff in Oklahoma City, Oklahoma. What started off as a small regional carrier providing passenger transport soon became a burgeoning airline after securing contracts for air mail routes. The airline’s initial fleet of two Lockheed Vega aircraft expanded to consis...
In 1964, Harding Lawrence – who was previously with Continental Airlines– took on the role of CEO of Braniff International Airways. At just 44, he was one of the youngest airline chief executives in the US, and his modern approach brought about a significant change to the airline. Enlisting the help of advertising experimentalists Jack Tinker & Par...
Between 1978 and 1979, fuel costs doubled. This became a real problem for Braniff as, for the first time in aviation history, fuel costs were greater than the cost of labor. Coupled with interest rates that peaked around 20% in the US, the airline soon found itself in a troubling amount of debt. Furthermore, the Airline Deregulation Act of 1978 had...
- Senior Editor
Mar 30, 2024 · The airline he founded continued for several more years and was a staple in Dallas aviation. By 1955, the company’s payroll reached $22 million (more than $240 million in modern dollars), and ...
Braniff Airways, Inc., operated as Braniff International Airways from 1948 until 1965, and then Braniff International from 1965 until air operations ceased, was a United States trunk carrier, a scheduled airline that operated from 1928 until 1982 and continues today as a retailer, hotelier, travel service and branding and licensing company, administering the former airline's employee pass ...
Braniff, Inc., attempted to bring this key demographic back, however, by this time, the mega carriers had near control over this segment leaving Braniff Airways in 1981 and now Braniff, Inc., in 1984, with the prospects of becoming a low-cost carrier that primarily served business travelers looking for inexpensive flights and more importantly now, leisure travelers wanting low fares with or ...
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Apr 25, 2013 · Braniff International Airways was an innovative, forward-thinking, iconic American airline that started many trends in the airline industry, several of which are still being utilized today. Operating from 1930 through 1982, Braniff flew routes throughout the middle and southwestern portions of the United States, as well as Panama, South America ...
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Braniff pilots outside a "B-Liner" Lockheed Model 10 Electra, Houston Hobby Airport, 1940.In the background is a Lockheed Model 12 Electra Junior.. Unable to remain out of the airline business for very long and with the new possibility of an air mail contract, the Braniff brothers started a new airline in November 1930 named Braniff Airways, Inc. Braniff Airways began service among Oklahoma ...
