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William Halligan, one of Deutschmann's first employees and later the founder of Hallicrafters, suggested the name, “Radio Shack”. They chose the name, "Radio Shack," which was a term for the room that housed a ship's radio equipment.
They chose the name "Radio Shack", which was the term for a small, wooden structure that housed a ship's radio equipment. The Deutschmanns thought the name was appropriate for a store that would supply the needs of radio officers aboard ships, as well as hams (amateur radio operators).
A first professional taste of radio came in 1923, when Halligan became a sales manager for the Tobe Deutschmann Corporation, then a major manufacturer of radio parts. Deutschmann wanted a store in downtown Boston, so to accommodate him, Halligan opened a small outlet near Boston's City Hall.
He took a job as a reporter on a Boston newspaper, and also wrote articles for the 'new' American Radio Relay League. In 1924 he became sales manager for his old friend Toby Deutschmann, who was distributing imported radio parts to American radio manufacturers. By 1928, Toby's business was booming.
In 1954, Radio Shack began selling its own private-label products under the brand name Realist, changing the brand name to Realistic after being sued by Stereo Realist.
Northrop sold the company name (but kept the factory, by then located in Rolling Meadows, a Chicago suburb) in 1975, bringing non-military electronics production to an end. The Hallicrafters plant became Northrop Corporation's Defense Systems Division.
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