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      • MTV catalyzed a revolutionary shift in the industry, providing artists with a unique platform to captivate audiences with their tracks through enthralling videos. MTV’s influence permeated beyond the confines of music, setting fashion trends, shaping youth culture, and influencing global pop culture.
      www.greenlinnet.com/the-mtv-revolution-transforming-the-music-industry/
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  2. Aug 2, 2021 · MTV, through alignment with the music charts, helped to fill a popular cultural gap, especially since it greatly accelerated the trend for cross-marketing of musical acts and songs with major...

    • Adam Behr
  3. May 8, 2024 · MTV’s impact on pop culture was swift and transformative. The channel became a tastemaker, dictating fashion trends, shaping youth culture, and catapulting previously unknown artists into superstardom.

    • Roots in financial services. American Express wanted to sell financial services to people via their televisions so they bought cable television company Warner Cable Corporation for $175 million in 1979.
    • MTV had to be ready in 7 months. The Warner Amex board said ‘no’ to the original pitch to launch a 24-hour music channel, positioned as “radio with pictures”.
    • The first video played was The Buggles’ Video Killed the Radio Star. At midnight on 1 August 1981, MTV launched with Video Killed the Radio Star - a song that would go on to be prophetic for how the channel would change the music industry.
    • They began with only 250 videos. Music videos were in short supply at the beginning of the 80s, so MTV played whatever they could get their hands on. Many record companies in America didn’t believe in MTV and weren’t willing to provide music videos at their own cost.
  4. Nov 6, 2011 · MTV's impact was immense during the 1980s. It made artists like Madonna and Guns N' Roses into stars. But if you turn on MTV today, you'll have a hard time finding any videos at all.

  5. Jul 29, 2021 · MTV worked out just fine for artists across virtually every genre you can think of for most of the '80s.

  6. First to feel the ‘MTV effect’ were UK artists who had already been making music videos. With a whole day’s worth of music to play, MTV relied upon the UK, giving smash transatlantic hits to...

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