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  1. How do BBB ratings work? BBB ratings represent the BBB's opinion of how the business is likely to interact with its customers. The BBB rating is based on information BBB is able to obtain about ...

  2. Apr 21, 2024 · The numerical score is, in turn, converted to a letter grade. A score of 97 to 100, for example, would garner an “A+,” scores of 94 to 96.99 result in an “A,” and scores between 90 and 93. ...

  3. Sep 21, 2021 · How BBB Ratings Work . Contrary to popular belief, the BBB ratings don't measure how good a business is. Instead, they measure how likely a business is to respond to its customers, on a scale of A+ to F. Theoretically, the business could have many unhappy customers and still get a good BBB rating.

  4. A business does not have to be a BBB Accredited Business to have an A+ rating. The BBB rating is based on information BBB is able to obtain about the business, including complaints received from ...

  5. Oct 3, 2023 · The first step in conducting a thorough BBB check is understanding the rating system used by the organization. The BBB assigns ratings ranging from A+ to F based on several factors, including customer complaints, transparency, and business practices. An A+ rating indicates an excellent track record of customer satisfaction and ethical business ...

  6. We do take steps to minimize misuse and improve consumer experience by: Validating the email address or phone number of reviewers. Allowing the business to confirm an interaction with a particular ...

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  8. Ratings: The BBB provides a letter grade rating (from A to F) for each business it lists. “A business’s BBB rating is lowered if, in BBB’s opinion, the business is a type of business that raises marketplace concerns or is believed to operate in violation of the law,” its website says .

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