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  1. 2. Type of business. A business's BBB rating is lowered if, in BBB's opinion, the business is a type of business that raises marketplace concerns or is believed to operate in violation of the law ...

  2. Apr 21, 2024 · The numerical score is, in turn, converted to a letter grade. A score of 97 to 100, for example, would garner an “A+,” scores of 94 to 96.99 result in an “A,” and scores between 90 and 93. ...

  3. The Better Business Bureau (BBB) is an American private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, [2] consisting of 92 independently incorporated local BBB organizations in the United States and Canada, coordinated under the International Association of Better Business Bureaus (IABBB) in Arlington, Virginia.

  4. A business does not have to be a BBB Accredited Business to have an A+ rating. The BBB rating is based on information BBB is able to obtain about the business, including complaints received from ...

  5. Sep 21, 2021 · How BBB Ratings Work . Contrary to popular belief, the BBB ratings don't measure how good a business is. Instead, they measure how likely a business is to respond to its customers, on a scale of A+ to F. Theoretically, the business could have many unhappy customers and still get a good BBB rating.

  6. 4. Maintain at least a B rating in all company-owned locations and its headquarters. Follow established legal and ethical advertising and selling practices, including, but not limited to, the BBB ...

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  8. Dec 10, 2008 · In fact, more American consumers are familiar with the BBB, a private nonprofit organization, than with government regulatory agencies like the Federal Trade Commission -- 81 percent to 61 percent [source: Parmar]. For more than 75 years, Better Business Bureaus have kept tabs on the trustworthiness of businesses and charities.

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