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  1. The campaign, ad set or ad isn’t running. This is usually because it's been completed or because a related campaign, ad set or ad has been turned off. Note: When your campaign, ad set, or ad is on, you’re able to see more information about its delivery. It's on when the toggle switch is blue and off when the toggle switch is gray.

  2. To see ad status: Open Ads Manager app. You'll see all your Campaigns and their Status (eg Active, Scheduled, In review) on . (Optional) Select in the top left to open Filters if you need help finding a particular campaign. You can filter by Status or Date. Select Campaigns to Select campaigns (search campaigns by name) or Select objectives ...

  3. Optimizing performance. Since we want each advertiser to meet their goals at the lowest cost, the delivery system uses machine learning to improve each ad’s performance. Performance is optimized to minimize each ad’s cost per optimization event. Each time an ad is shown, the delivery system’s predictions of relevance become more accurate.

  4. Troubleshoot ad delivery. Our ad delivery system spends your budget to bid in ad auctions and show your ad to someone at an optimal place and time. We aim to deliver your ads so your budget is spent according to its set duration. This means we aim to spend your average daily budget each day, or your entire lifetime budget over the duration of ...

    • The post associated with your ad is not available. If the post associated with your ad isn’t available, here are some reasons why: The post may have been removed.
    • Your ad is still being reviewed. As mentioned earlier, Facebook’s team reviews every ad before it goes live to ensure that it complies with its ad policies and terms of service.
    • Your ad was rejected. If your ad doesn’t meet Facebook advertising policies, it will be rejected — and won’t deliver it to audiences. This is fairly common with Facebook ads, and when it happens, you’ll receive an email with the reason for the rejection.
    • You’ve hit your account’s spending limit. This usually happens when you set a spending limit and forget about it. Your account spending limit is the budget threshold for all the ad campaigns run with your account.
  5. In the Ads tab of Meta Ads Manager, check the delivery column. This is where you can view the status of your ads and find information about any problems. Learn what to do if you see an “update required” status for your ads. Make sure the ad is turned on. Learn how to turn an ad on or off.

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  7. Dec 20, 2023 · Your ad's expected engagement rate compared to those sneaky competitors. Your ad's expected conversion rate compared to competitors using the same optimization goal. Your ads are still learning. This learning phase helps the delivery system optimize ads. If your ad have not exited the learning phase, it will struggle to be delivered.

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