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May 10, 2024 · Learn the basics of SEO. Before you start selling your art on Etsy, there’s ONE skill you really need to get the hang of: SEO, or Search Engine Optimization. When I think about “what I didn’t know I didn’t know” when I first opened up my Etsy shop, this one is at the top of the list. In case you are feeling lost too, let me break it down.
- Stand Out from The Crowd
- Vary Price Points
- Showcase Your Art
- Leverage Tags and Keywords
- Be Descriptive
- Handle with Care
- Clearly State Policies
- Personalize Customer Service
Trying to differentiate your offerings may seem like a no-brainer, but it’s one of the most important aspects of running a successful art business. “It's good to be aware of what’s trendy, but it's also important to bring new work to the table,” says Ryan Berkley. Ryan and his wife Lucy sell animal portraits in their Portland-based shop, Berkley Il...
Offering different sizes and price points for products can draw in a variety of shoppers. “You don't have to cater to one audience over another," says Berkley. "We make sure to have something for everyone." For example, if you offer smaller original pieces at lower price points, people who can’t afford the large or expensive pieces can still purcha...
“Take high-quality photos to showcase your work," advises Mati McDonough, owner of Mati Rose Studio. Using natural light and clutter-free backgrounds has helped her sell over 1,600 prints and originals in her Etsy shop, which is based in Oakland, California. Since hues can get skewed during the photography and scanning processes, you can correct co...
When writing a title, tags or item description, incorporate keywords. There are obvious ones, like the type of art you’re selling (a painting, print, ceramic pot), the medium (oil paint, collage, clay) and key colors. To generate a list of keywords, think about what your potential customer would type into the search bar to find what you’re selling....
Use each product description to preemptively answer questions that customers may have. Communicate important details about your art, including the medium, dimensions and whether it’s a one-of-a-kind original or a reproduction. The description section is also an opportunity to share what inspired the art — but keep it brief. Instead of telling peopl...
Take time and care packaging your art so that it doesn’t bend, chip or break in transit. Label packages with brightly colored stickers or stamps that say “Fragile” or “Do not bend.” Prints and unframed drawings should be paired with a hard surface like chipboard or foam core to prevent bending, and then wrapped in a clear sleeve. Consider building ...
Articulate all of your shipping and return policies upfront, including how often you ship, when returns or exchanges are accepted (if ever) and whether you'll cover packages that are lost or damaged. Some Etsy sellers have a policy of shipping every few days, or whenever they get an order. Some artists, like Mati McDonough, have chosen one day a we...
Making your customers happy will encourage them to return and recommend your shop to their friends. As a small-business owner you’re in a great position to make a personal connection with buyers. Answering customer service emails quickly with a polite, positive attitude shows that you understand and care. “Our customers are often surprised when we ...
If you closed your Etsy shop, you can reopen it. All your information will be exactly as you left it. If your shop was suspended, you may have received an email from Etsy letting you know. Respond directly to that email and request that your shop be reopened. If you can't find that email, let us know. Reopen your Etsy shop
The first step to selling art on Etsy is to create an account and define your target audience. Researching your competition and understanding your target audience’s preferences will help you create products that appeal to them. Once you’ve defined your audience, you can decide on the type of products you want to sell, such as original ...
May 27, 2019 · How to set up an online store to sell art on Etsy. The first thing you need to do is set up an Etsy account *. You can do this from anywhere in the world, you just need a working email so you can confirm your Etsy account. You will then need to set up your online art shop, by clicking ‘’Open a shop’’. Find an Etsy shop name that is both ...
May 14, 2023 · It's important to remember that your brand identity is how your customers will view you, so be open about your mission, unique story, and other aspects that reflect your niche, artwork, and you as the artist. 6. Create an Etsy shop. You can't start selling art on Etsy without creating your Etsy store.
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This page contains everything you need to start your Etsy venture: seller tools, information on store fees and subscription plans, success stories, and other resources. Review them carefully and once you’re ready to set up shop, click the “Open your Etsy shop” button to get started. 5. Create your listings.
