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There are three ad formats that may be served in your experience: Video Ads — A video up to 30 seconds that users can watch in-experience, which can either be click-to-play or autoplaying. Image Ads — A static, non-clickable image within the 3D space.
From video ads to portal ads to image ads, you can foster deep connections with people while driving discoverability and engagement at scale. Immersive Ads are a natural extension of the Roblox platform that connect people to new and favorite experiences and brands.
May 30, 2023 · Use Ads Manager to create Immersive Ads that reach and engage people natively exploring Roblox. Ads Manager enables Immersive Ad creation, management, reporting, and billing. You can pick between image ads to drive awareness and portal ads to drive visits to experiences.
Ads Manager allows you to create campaigns for Immersive Ads for ad units within experiences (image ads, video ads, portal ads), sponsored experiences, which appear on the Home page, and search ads that appear on Search results.
- Overview
- Video Ads
- External links
- References
Immersive Ads refers to non-intrusive advertisements integrated in experiences. Immersive Ads are created through the Advertisement Manager, and allow for in-experience experience and group advertisements. Immersive Ads were announced at Roblox Developers Conference 2023.
Immersive Ads have two types: Image ads, and Portal ads.
•Image Ads - Image Ads serve as a static, non-clickable image within an experience. These ads use the AdGui API.
•Portal Ads - Portal Ads are similar to image ads, however they also feature a portal which will teleport the user to the advertised experience. These ads use the AdPortal API.
Both image and portal ads are specific to the user, meaning that two users may see different ads. Users that are not eligible to see advertisements (such as those under the age of thirteen) will see a placeholder image. Ineligible users are also be unable to travel using portal advertisements. A user's eligibility can also be verified through the PolicyService:GetPolicyInfoForPlayerAsync API, allowing creators to entirely remove advertisements for ineligible users.
Not all experiences are eligible to show Immersive Ads. An experience's eligibility can be viewed through its settings on the Roblox Creator Hub.
On November 1, 2023, Roblox enabled video ads as a form of advertisement. Video advertisements are shown on AdGuis, much like Image Ads, and last 15 seconds. Developers can utilize the AdGui.OnAdEvent API to grant rewards to users who watch an entire video ad.
Developers can also disable video advertisements by toggling the AdGui.EnableVideoAds property to false.
•Immersive Ads on the Roblox Creator Hub.
1.darkmodeonn (2023, November 1). "Immersive Ads: Video Ad Format". From DevForum. Accessed November 6, 2023. Archived from the original on November 1, 2023.
A step-by-step guide for how to create and manage Immersive Ads with Ads Manager. LEARN MORE →. More ways to earn. Developers can place ad units in their experiences and start earning Robux through Immersive Ad payouts.
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Advertising on Roblox is an opportunity to engage a global audience and drive traffic to your content. Roblox offers several different types of official advertising products you can use, and you can also independently advertise in your experiences.
