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- The media producers’ intended meaning also influences the audience’s interpretation. If the media message is straightforward, the audience is more likely to accept the intended meaning. However, if the message is ambiguous, the audience’s interpretation may vary.
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Feb 20, 2018 · This study joins the growing literature demonstrating that exposure to information provided by mass media can influence a wide range of attitudes and behaviors. This paper contributes to this literature by empirically distinguishing the individual and social effects of media influence.
- Eric Arias
- 2019
Media producers take an active role in deciding how an event, idea or thing will be represented. Media audiences take an active role in figuring out what the meaning of a media product is and how they will “use” or incorporate it into their daily life.
Aug 5, 2019 · Using an online experiment, this study explores audience’s intent to verify a news headline by manipulating whether the headline is true or false, from a source that varies in credibility, and perceived to be congruent or incongruent with participants’ partisanship.
- Stephanie Edgerly, Rachel R. Mourão, Esther Thorson, Samuel M. Tham
- 2020
Jun 2, 2020 · The implications of media practice research have more to do with relationships between media ritual, media meaning, and the role of interpretation (on the part of both the subjects of research and communication scholars themselves) as they do with debates over causality or audience studies.
- C. W. Anderson
- 2020
Framing Effects on Public Perception. Media framing plays a crucial role in shaping how information is presented and interpreted. By framing news stories through various lenses, such as emphasizing certain aspects or providing specific contexts, the media influences how the audience perceives and understands complex issues.
This chapter proposes a way to integrate various approaches to media effects and obtain more coherent, cumulative knowledge on how mass communication shapes political opinion. First, it distinguishes framing from other concepts, most notably persuasion, using the expectancy-value model as a common framework.
