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We begin with a brief introduc-tion to metaphor and offer a critical assessment of the claim that conventional metaphors in language reflect underlying conceptual representations and processing, a view associated with Lakoff and Johnson's groundbreaking conceptual metaphor theory (CMT).
Metaphor is pervasive in everyday communication. It is known to help people understand complex topics, communicate efficiently, and influence others. In this paper, we provide a review of the literature on the utility of metaphor, describing key.
- Stephen Flusberg, Teenie Matlock
Jan 1, 1993 · How do particular metaphors of communication relate to cognitive autonomy? I already suggested that the container and conduit metaphors, for example, equate understanding with something...
- Klaus Krippendorff
May 9, 2019 · We then discuss recent research that examines whether and how metaphor shapes attitudes and reasoning, outlining some of the cognitive, affective, and social forces that moderate the efficacy...
This paper outlines a multi-dimensional/multi-disciplinary framework for the study of metaphor. It expands on the cognitive linguistic approach to metaphor in language and thought by adding the dimension of communication, and it expands on the predominantly linguistic and psychological approaches by adding the discipline of social science.
- Craig Campion
Metaphors are necessary because they allow the transfer of coherent chunks of characteristics—perceptual, cognitive, emotional, and experiential—from a vehicle which is known to a topic which is less so. —Andrew Ortony (1975,p.53) There.
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What is the role of metaphor in communication?
What is the utility of metaphor in everyday communication?
What do metaphors of communication exemplify?
How can metaphors in conversation be identified?
Do metaphors reflect underlying conceptual representations and processing?
Why do we use metaphors?
metaphor concerns the failure of certain elements from the source domain of package transfer to have conventional meaning in the target domain of communication.
