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At the heart of these claims is the idea that metaphors both reflect underlying conceptual structures and processes and shape how people think. Studying metaphor can there-fore lead to a better understanding of the relationship between language and thought (Gibbs, 1994; Lakoff & Johnson, 1980, 1999).
For example, reading a conventional metaphor like “Crime has become an epidemic that can't be cured” facilitates the processing of a source‐domain‐related novel metaphor like “No treatment is strong enough to stop it” but not a meaning‐matched, source‐domain‐unrelated novel metaphor like “No cage is strong enough to contain it” (Thibodeau & Durgin, 2008; see also Gentner ...
- Stephen Flusberg, Teenie Matlock
class: the way Roman metaphors permeate the words we’ve borrowed from Latin. Let’s start by looking at popular English metaphors, connections between very different things which you may never have thought about but which covertly govern the way you see and express your life. For example, time equals money.
May 9, 2019 · Abstract. Metaphor is pervasive in everyday communication. It is. known to help people understand complex topics, com-. municate efficiently, and influence others. In this. paper, we provide a ...
A metaphor can sometimes use words like is, are, or was (and other words) to signal that a metaphor is present. However, a metaphor never uses the words like or as to compare. The smoke was cotton balls billowing from the chimney. You are my hero. The sun was a furnace. You can see in these examples that the first underlined word is actually ...
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May 1, 2019 · The results show that the affective coherence of the metaphor's vehicle and topic plays a crucial role in participants' reasoning style, leading to global heuristic vs. local analytical interpretive processes in the interplay of the metaphorical and the affectsive framing effects. Expand. 7. PDF.
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The “Conduit Metaphor” Revisited: es. ment of Metaphors for CommunicationJOE. RADY University of California, Berkeley1. Introduction: the “Conduit Metaphor”The “conduit metaphor,” a hypothesized cognitive association between communication and the process of sending and receiving packages, has played a central role in.
