Search results
We begin with a brief introduc-tion to metaphor and offer a critical assessment of the claim that conventional metaphors in language reflect underlying conceptual representations and processing, a view associated with Lakoff and Johnson's groundbreaking conceptual metaphor theory (CMT).
What the volume argues is that “mixed metaphors are much more varied than expected” (p.47), as stated by Cornelia Müller, and before pronouncing a verdict on whether they should be avoided or endorsed, we need first to understand the phenomenon properly.
- Jordan Zlatev, Georgios Stampoulidis
- 2018
The core of the new theory highlights the differentiation between deliberate and non-deliberate metaphor use, related to how people see the use of a metaphor as a metaphor in communication, that is, as a metaphor that counts as a metaphor between language users.
- Stephen Flusberg, Teenie Matlock
The metaphors satisfy the two basic conditions for mixed metaphor: (1) they occur in textual adjacency, i.e. within a single metaphor cluster, and (2) they do not (for the most part) share any imagistic ontology or any direct inferential entailments between them.
- Michael Kimmel
Jan 1, 2019 · Request PDF | On Jan 1, 2019, Karen Sullivan published Mixed Metaphors: Their Use and Abuse | Find, read and cite all the research you need on ResearchGate.
Jan 10, 2006 · Empirical investigations of metaphor's persuasive effects have produced mixed results. In an effort to integrate the literature, we present a review and meta-analytic summary of existing studies.
People also ask
Does metaphor have a persuasive effect?
What is the role of metaphor in communication?
Do metaphors reflect underlying conceptual representations and processing?
What is the utility of metaphor in everyday communication?
Are metaphors more effective than literal language in persuasion?
What are the benefits of using metaphors in a speech?
Sep 1, 2010 · Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in persuasive communication, and the effect of metaphor on persuasion is potentially mediated by multiple psychological process mechanisms.