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We begin with a brief introduction to metaphor, including claims about the role of cognition in metaphor use and understanding. We then discuss new research on the persuasive power of metaphor and go on to outline some of the cognitive, affective, and social forces that moderate the influence of metaphor on decision making.
“Mixing Metaphor” is a compilation of 12 chapters by prominent researchers, introduced by Raymond Gibbs, one of the main actors in the field of metaphor studies. It is a highly timely contribution that fills a gap between the pre-theoretical notion of ‘mixed metaphors’, largely
- Jordan Zlatev, Georgios Stampoulidis
- 2018
Oct 23, 2018 · “Mixing Metaphor” is a compilation of 12 chapters by prominent researchers, introduced by Raymond Gibbs, one of the main actors in the field of metaphor studies.
The metaphors satisfy the two basic conditions for mixed metaphor: (1) they occur in textual adjacency, i.e. within a single metaphor cluster, and (2) they do not (for the most part) share any imagistic ontology or any direct inferential entailments between them.
- Michael Kimmel
We discuss how Lakoff and Johnson’s original claims about metaphor and thought, particularly characteristics of experimental studies, and the lack of a general theoretical model to make sense of empirical findings, all contribute to misconceptions about how metaphor affects thought.
- Stephen Flusberg, Teenie Matlock
Jan 1, 2019 · Request PDF | On Jan 1, 2019, Karen Sullivan published Mixed Metaphors: Their Use and Abuse | Find, read and cite all the research you need on ResearchGate.
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THE USE OF METAPHOR is a fundamental aspect of the human communication process. More importantly, metaphors play a vital role in the fine tooling of the concepts that govern our communal life. Metaphors can be used both to shore up weak-ening cultural constructs and to change them.
