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We begin with a brief introduc-tion to metaphor and offer a critical assessment of the claim that conventional metaphors in language reflect underlying conceptual representations and processing, a view associated with Lakoff and Johnson's groundbreaking conceptual metaphor theory (CMT).
What the volume argues is that “mixed metaphors are much more varied than expected” (p.47), as stated by Cornelia Müller, and before pronouncing a verdict on whether they should be avoided or endorsed, we need first to understand the phenomenon properly.
- Jordan Zlatev, Georgios Stampoulidis
- 2018
Sep 1, 2010 · Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in persuasive communication, and the effect of metaphor on persuasion is potentially mediated by multiple psychological process mechanisms.
We discuss how Lakoff and Johnson’s original claims about metaphor and thought, particularly characteristics of experimental studies, and the lack of a general theoretical model to make sense of empirical findings, all contribute to misconceptions about how metaphor affects thought.
- Stephen Flusberg, Teenie Matlock
May 9, 2019 · We begin with a brief introduction to metaphor and offer a critical assessment of the claim that conventional metaphors in language reflect underlying conceptual representations and processing,...
The metaphors satisfy the two basic conditions for mixed metaphor: (1) they occur in textual adjacency, i.e. within a single metaphor cluster, and (2) they do not (for the most part) share any imagistic ontology or any direct inferential entailments between them.
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May 1, 2019 · In the end, this work paints a complex and dynamic view of metaphor in communication and cognition. A review of the literature on the utility of metaphor is provided, describing key findings and controversies while underscoring recent experimental and theoretical advances.
