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Metaphors not only help us to conceptualise and express something that has happened, or is happening, but they can also help us to express a new idea, create a new insight, and a new perspective on a situation. Think for example of expressing love as a partnership, an adventure, or a war.
- Elisabeth Goodman
Feb 22, 2024 · Metaphors are used prominently in social issues and politics. As communicators who work at large businesses and own small businesses, we can learn from it. If metaphors are not thought through, you can send the wrong message to your audience and have unintended meanings.
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Feb 3, 2023 · In a world where communication is key, metaphors play a crucial role in making complex ideas simple and memorable. From boardrooms to marketing meetings, the use of metaphorical language has...
We begin with a brief introduc-tion to metaphor and offer a critical assessment of the claim that conventional metaphors in language reflect underlying conceptual representations and processing, a view associated with Lakoff and Johnson's groundbreaking conceptual metaphor theory (CMT).
Jan 1, 2010 · The metaphors satisfy the two basic conditions for mixed metaphor: (1) they occur in textual adjacency, i.e. within a single metaphor cluster, and (2) they do not (for the most part) share any imagistic ontology or any direct inferential entailments between them.
- Michael Kimmel
- 2010
How Do Metaphors Impact A Speech And Its Message? Metaphors play a significant role in shaping the impact of a speech and influencing how the message is perceived by the audience. Here are several ways in which metaphors can affect a speech and its message: 1. Influence on Perception:
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Sep 15, 2021 · By using the bridge-building metaphor reflectively, the idea that it represents would stand for intercultural understanding, enriching communication, and openness to new experiences, rather than for a daunting attempt to overcome strangeness and otherness.