Search results
We begin with a brief introduc-tion to metaphor and offer a critical assessment of the claim that conventional metaphors in language reflect underlying conceptual representations and processing, a view associated with Lakoff and Johnson's groundbreaking conceptual metaphor theory (CMT).
“Mixing Metaphor” is a compilation of 12 chapters by prominent researchers, introduced by Raymond Gibbs, one of the main actors in the field of metaphor studies. It is a highly timely contribution that fills a gap between the pre-theoretical notion of ‘mixed metaphors’, largely
- Jordan Zlatev, Georgios Stampoulidis
- 2018
We begin with a brief introduction to metaphor and offer a critical assessment of the claim that conventional metaphors in language reflect underlying conceptual representations and processing, a view associated with Lakoff and Johnson's groundbreaking conceptual metaphor theory (CMT).
- Stephen Flusberg, Teenie Matlock
May 9, 2019 · We begin with a brief introduction to metaphor and offer a critical assessment of the claim that conventional metaphors in language reflect underlying conceptual representations and...
Using qualitative analysis of 12 semi-structured interviews with senior-level academicians with experience in industry and academia, this study examines the interplay between semantic transformation, cultural adaptation, metaphor comprehension, cognitive processes, and contextual variables.
The metaphors satisfy the two basic conditions for mixed metaphor: (1) they occur in textual adjacency, i.e. within a single metaphor cluster, and (2) they do not (for the most part) share any imagistic ontology or any direct inferential entailments between them.
People also ask
Do conventional metaphors reflect underlying conceptual representations and processing?
What is the role of metaphor in communication?
Does processing conventional metaphors activate Concep-Tual mappings to the source domain?
Is metaphorical language more difficult to process than literal language?
Why do we study metaphor?
What is metaphor theory?
THE USE OF METAPHOR is a fundamental aspect of the human communication process. More importantly, metaphors play a vital role in the fine tooling of the concepts that govern our communal life. Metaphors can be used both to shore up weak-ening cultural constructs and to change them.
