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At the heart of these claims is the idea that metaphors both reflect underlying conceptual structures and processes and shape how people think. Studying metaphor can there-fore lead to a better understanding of the relationship between language and thought (Gibbs, 1994; Lakoff & Johnson, 1980, 1999).
humorous results” (p.223) of typical mixed metaphors. He proposes that one of the reasons why pictorial metaphors are blended rather than mixed is that pictures lack grammar, and that those who use the term ‘visual grammar’ do so metaphorically, deliberately or not.
- Jordan Zlatev, Georgios Stampoulidis
- 2018
The core of the new theory highlights the differentiation between deliberate and non-deliberate metaphor use, related to how people see the use of a metaphor as a metaphor in communication, that is, as a metaphor that counts as a metaphor between language users.
- Stephen Flusberg, Teenie Matlock
The metaphors satisfy the two basic conditions for mixed metaphor: (1) they occur in textual adjacency, i.e. within a single metaphor cluster, and (2) they do not (for the most part) share any imagistic ontology or any direct inferential entailments between them. Mixed metaphors like these have traditionally posed a challenge to theorists.
- Michael Kimmel
The Metaphor as a Mediator Between Semantic and Analogic Modes of Thought by Brenda E. F. Beck THE USE OF METAPHOR is a fundamental aspect of the human communication process. More importantly, metaphors play a vital role in the fine tooling of the concepts that govern our communal life. Metaphors can be used both to shore up weak-
May 1, 2019 · The results show that the affective coherence of the metaphor's vehicle and topic plays a crucial role in participants' reasoning style, leading to global heuristic vs. local analytical interpretive processes in the interplay of the metaphorical and the affectsive framing effects. Expand. 7. PDF.
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Oct 23, 2018 · “Mixing Metaphor” is a compilation of 12 chapters by prominent researchers, introduced by Raymond Gibbs, one of the main actors in the eld of metaphor studies. It is a highly timely contribution that lls a gap between the pre-theoret- ical notion of ‘mixed metaphors’, largely known to the (English-speaking) pub- lic as something to be avoided as it re ects poor style or even sloppy ...
