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  1. We begin with a brief introduc-tion to metaphor and offer a critical assessment of the claim that conventional metaphors in language reflect underlying conceptual representations and processing, a view associated with Lakoff and Johnson's groundbreaking conceptual metaphor theory (CMT).

  2. mixed’ is contested by many of the authors, who rather propose alternatives like “multiple” (Cameron), “hybrid” (MacArthur), “complex” (Charteris-Black) and “extended” (Naciscione), and discuss a multitude of factors that affect such metaphors’ use and interpretation. There are

    • Jordan Zlatev, Georgios Stampoulidis
    • 2018
  3. The core of the new theory highlights the differentiation between deliberate and non-deliberate metaphor use, related to how people see the use of a metaphor as a metaphor in communication, that is, as a metaphor that counts as a metaphor between language users.

    • Stephen Flusberg, Teenie Matlock
  4. The metaphors satisfy the two basic conditions for mixed metaphor: (1) they occur in textual adjacency, i.e. within a single metaphor cluster, and (2) they do not (for the most part) share any imagistic ontology or any direct inferential entailments between them.

    • Michael Kimmel
  5. Sep 1, 2010 · Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in persuasive communication, and the effect of metaphor on persuasion is potentially mediated by multiple psychological process mechanisms.

  6. May 1, 2019 · We begin with a brief introduction to metaphor and offer a critical assessment of the claim that conventional metaphors in language reflect underlying conceptual representations and processing, a view associated with Lakoff and Johnson's groundbreaking conceptual metaphor theory (CMT).

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  8. May 9, 2019 · Metaphor is pervasive in everyday communication. It is known to help people understand complex topics, communicate efficiently, and influence others. In this paper, we provide a review of...

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