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  1. The classification system involves on-screen rating icons and rating information electronically encoded into the broadcast signal to be compatible with V-chip and other blocking technology. The classification system relates to violence, coarse language, sexuality and other mature themes. The rating indicates the intended audience age group for ...

    • History

      History of AGVOT and Ratings Classifications in Canada. The...

    • Tools

      Tools for Audiences. Canadian television broadcasters air...

    • Associates

      Ratings Classifications; History; FAQs; Associates . Our...

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      Search - Ratings Classifications · CBSC / CCNR

  2. Nov 6, 2023 · Global’s other four spots on Canada’s fall ’23 Top-20 are occupied by three airings of perennial ratings hit Big Brother (moved by home network CBS to Tuesdays this season, as well as its usual Thursdays and Sundays slots) plus the 49th season of the biggest draw every weekend, especially in 25-54-year-olds, Saturday Night Live. That sketch series returned Oct. 14 — outside CTV’s ...

  3. Jan 10, 2024 · Television in Canada - statistics & facts. Choose a region: Canada. From its beginning in the 1940s until today, the history of the Canadian television industry is tied to that of the United ...

  4. The following ratings are used by Netflix in Canada: Kids: TV-Y, TV-Y7, G, TV-G, PG, TV-PG. Teen: PG-13, TV-14. Adult: R, TV-MA, NC-17. Disney +: Uses the Motion Picture Association of America (MPAA) rating system for their content and also posts specific content notices. Amazon Prime: Depending on the province, will rate content using either ...

    • Ratings Category Descriptions
    • Technical Specifications
    • Icon Use Protocols

    E – Exempt

    Exempt programming includes: news, sports, documentaries and other information programming; talk shows, music videos, and variety programming. Exempt programming does not require an on-screen classification icon and broadcasters are not required to encode a rating into the broadcast signal.

    C - Children

    Programming intended for children with this designation must adhere to the provisions of the Children’s section of the Canadian Association of Broadcasters’ (CAB) Violence Code. As this programming is intended for younger children under the age of 8 years, it will pay careful attention to themes which could threaten their sense of security and well-being. As programming for children requires particular caution in the depiction of violence, there will be no realistic scenes of violence. Depict...

    C8 - Children Over 8 Years

    This classification is applied to children’s programming that is generally considered acceptable for youngsters 8 years and over to view on their own. It is suggested that a parent/guardian co-view programming assigned this classification with younger children under the age of 8. Programming with this designation adheres to the provisions of the Children’s section of the Canadian Association of Broadcasters’ (CAB) Violence Code. These include not portraying violence as the preferred, acceptab...

    Placement

    The icons are to be used in the top left-hand corner of the screen, inside the safe zone.

    Shape/Height

    The icons are to be a minimum of 52 scan lines tall. This should be big enough to cover the US rating on any programming which is fed to the Canadian broadcaster with the American icon burned in. However, broadcasters will find there is some degree of inconsistency in the size of US icons. Stations are advised to experiment to ensure their icons are big enough to cover the US rating symbol on shows fed to them from American distributors.

    Density

    The Canadian icons are to be 100% opaque, in order to fully cover any US rating symbols, therefore they do not require a linear keyer for operational use.

    Frequency

    The rating icon is to be keyed over the first 15-16 seconds of the program. It is expected the Americans will have their ratings up for 15 seconds. For programs which run longer than one hour, the icon is to be repeated at the beginning of the second hour. These are minimal use standards; stations may wish to use the icons more frequently on programs with particularly sensitive content.

    Covering US Icons

    It is incumbent on Canadian program services to cover any US rating icons on those program categories which must be classified by Canadian broadcasters. Therefore, if a service receives any children’s programs, drama programs, reality-based drama programs or feature films with the US icons burned in, it is required to superimpose a Canadian classification. On programs such as talk shows, which carry a US rating but which are not required to be classified under Canadian regulations, no Canadia...

    Advisories

    It is suggested that the icon not appear in any advisory which precedes a program, but rather be keyed over the first 15-16 seconds of the actual show, following the advisory.

  5. Oct 5, 2019 · Adults 18-49 is the primary demographic by which ad rates are set for entertainment programming, so it’s the most commonly reported (one point in that demo equals 1.28 million people). So a 2.0 ...

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  7. To transact today, media buyers and sellers rely on average commercial minute ratings that measure the average viewership of all of the commercials that air within a program. The most widely used of those metrics is called ‘C3,’ and it takes into account all live + 3 days’ worth of a program’s playback, typically for all adults 18-49 (viewed as a key buying group), but sometimes for ...

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