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- Users initiate a video ad by clicking on the ad unit, which prompts the video to play in full-screen with sound on. Publishers are paid each time a video ad is watched for at least 15 seconds. An autoplaying video is served when an advertiser bids on users seeing their ad, and starts playing with the sound off when a user looks at it.
create.roblox.com/docs/production/monetization/immersive-ads
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How do image ads work in Roblox?
Video Ads — A video up to 30 seconds that users can watch in-experience, which can either be click-to-play or autoplaying. Image Ads — A static, non-clickable image within the 3D space. Portal Ads — A static, non-clickable image with a door that teleports users into an advertiser's experience.
- Immersive Ads: Video Ad Format
Earlier this year, we rolled out Immersive Ads as a new...
- Immersive Ads: Video Ad Format
May 1, 2024 · Video ads served in an experience will be shown as: 1) video ads that autoplay when a user looks at the video ad and 2) video ads where a user has to click to play the video ad. Publishers can motivate users to engage with click-to-play video ads with a reward.
Nov 1, 2023 · Earlier this year, we rolled out Immersive Ads as a new monetization opportunity for publishers and a new way for advertisers to reach their audience on Roblox. Today we are testing a new ad format, Video Ads, which we expect will increase developer payouts and advertiser value per impression.
- Checking Publisher Eligibility
- Insert Ad Units
- Return to Experience Button
- Earning Through Immersive Ads
- Publisher Reporting and Analytics
To check whether your experience is eligible for Immersive Ads, visit the Creator Dashboard for your experience and see if there is an Immersive Ads link under the Analyticssection. If you are currently ineligible, make sure you continue to stay policy-compliant and complete the Experience Questionnaire. Stay tuned as we gradually open up eligibili...
One of our main priorities is to provide publishers a simple way to implement ad units within their experiences. To insert ad units into your experience, visit the Creator Marketplace and view the Ads category. There is a set of package templates for image and portal ad units which can be easily dragged and dropped into your experience. Image ad un...
A request from publishers during our testing was to ensure that users have an easy way to return to their experience after entering a portal ad. To address this, we’re currently testing a ”Return to experience” button that provides an easy way for users to return to the experience after teleporting through a portal ad. During testing, some users ma...
You can track your collective earnings from the ad units you insert into your eligible experiences either through the My Transactions or Group Transactions page. Note: Earnings are paid out on the 25th of the following month. For example, if you place ad units in your experience for the month of March, you will earn Immersive Ad Payouts for those i...
As an Immersive Ads publisher, it’s important that you have all the reporting and analytics you need to make informed decisions about your experience and earnings. We have built publisher reporting within the Creator Dashboard that provides insights into the performance of Immersive Ads in your experience, including: 1. Daily earnings 2. Daily impr...
From video ads to portal ads to image ads, you can foster deep connections with people while driving discoverability and engagement at scale. Immersive Ads are a natural extension of the Roblox platform that connect people to new and favorite experiences and brands.
Video ads join the broader suite of Roblox’s Immersive Ads offerings that already include portal and image ad formats, the two solutions helping brands drive traffic to their existing content and increase awareness among users on the platform.
On November 1, 2023, Roblox enabled video ads as a form of advertisement [1]. Video advertisements are shown on AdGuis, much like Image Ads, and last 15 seconds. Developers can utilize the AdGui.OnAdEvent API to grant rewards to users who watch an entire video ad.
