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Jun 28, 2021 · 3. Handle It Before It Happens. Sometimes the best way to handle an objection is before it even happens. Do your homework, lead with listening and know your client's most common objections. In ...
- Handling Objections
- An Effective Method For Objection Handling – Laer: The Bonding Process®
- Why Is Objection Handling Important?
- Types of Sales Objections
- Handling Objections Will Help You Sell Better
- Overcoming Objections Can Become Your Best Sales Skill
Handling objectionsis a natural, frustrating fact of sales life. Carrying out the process involves certain actions and skills that every salesperson should have a grip on. Those include having situational awareness, accruing background information, leading with empathy, and asking thoughtful, open-ended questions.
A proven and effective method for objection handling is Carew International’sLAER: The Bonding Process®. LAER involves four steps — Listen, Acknowledge, Explore, and Respond. When confronted with an objection, the first requirement is to listen to it. This demonstrates to your customer that you are interested in their concern and care about what th...
Nothing is more dangerous to a deal than letting sales objections go unaddressed until the final stages. The longer the buyer holds an opinion, the stronger that opinion usually is — and the harder you'll have to fight to combat it. With this in mind, welcome objections rather than avoiding them. You can proactively find them as well by periodicall...
As I touched on at the beginning of this article, most sales objections stem from some kind of "lack" — and they typically come from a reasonable place. Prospects who raise objections generally point to the fact that they simply can'tbuy right now. But those "lacks" are often misplaced, and if you know what you're doing, you can usually find ways t...
Objections are an inevitable part of sales. Some are legitimate reasons to disqualify the prospect, while others are simply an attempt to brush you off. But as long as you're familiar with common objections and equipped to answer them, you'll be able to distinguish between prospects who have the potential to be good customers and prospects with who...
As a sales professional, you'll hear no a lot more than you hear yes. But that can be where the fun is. Every no is a step toward learning more about your prospect and helping them solve problems with the product or service you're offering. Objection handling helps you learn how to get to the root of your prospects' issues. With a little assist, yo...
- Leslie Ye
- “It’s too expensive.” Note that this objection is not the same as “We don’t have the budget.” Your response to this objection puts you in 1 of 2 positions
- “We don’t have the budget.” Remember that you’re in this conversation for a reason: Your prospect has a pressing issue that your offering can solve. Their problem needs an eventual solution, and waiting to find that solution will only prolong their pain — and could even make it more severe.
- “I can get a cheaper version somewhere else.” This objection requires a bit of detective work. There are a few explanations and it’s important to find out what you’re dealing with.
- “We’re being downsized/bought out.” Unfortunately, this objection usually means the end of the road. If your prospect no longer has a business, then you no longer have a deal.
- It’s too expensive. Pricing objections are some of the most common—and trickiest to handle. When someone says your offer is too expensive, what they’re really saying is that they don’t think it’s worth the investment.
- This isn’t a priority right now. Oof. You probably hear this one all the time. What the lead is really saying is that they don’t even want to consider purchasing what you’re selling.
- My boss won’t approve this. Are you getting blocked by someone who isn’t even the decision-maker? You need to win them over so that they’ll help you sell your solution to the person who can approve it.
- We don’t have the budget for this. This is similar to other price objections, but it has a slightly different flavor. When someone says this, they’re probably interested in what you sell and think the price is right, but they just don’t have the money to invest in it right now (or they think they don’t).
- Gratitude. Say “Thank You!” Always thank your customer when they put an objection in front of you because this is an opportunity to address it and move on with your deal.
- Empathize. Empathy is a way to connect with your customer on a personal level, show you care and that you’re listening. All of us have had to say “no” at one time or another, and in business, you’re not always speaking to the decision maker.
- Let the Discovery Begin. Now that you’ve begun to diffuse the situation, take your time to uncover what’s really going on. Good customer discovery always focuses on asking open-ended questions.
- Ask, Probe, Confirm. Now that you’ve got the questions flowing, it’s important to keep the conversation moving further and deeper. As the customer responds to your open-ended questions, you should probe further by asking more questions about what they’ve just said.
Sep 6, 2023 · According to Sales Growth, there are three main steps in objection handling: Understanding the problem. Diagnosing the root cause. Fixing it for good. When you combine these three steps, you create a powerful force that can help you overcome almost any objection.
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Sep 6, 2024 · Handling objections with confidence and competence offers numerous benefits that extend beyond just closing a sale. 1. Builds trust and credibility. Confidently addressing objections demonstrates your expertise and commitment to customer satisfaction, building trust and credibility. Also, A company known for handling objections well is likely ...
