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  1. Jun 28, 2021 · 3. Handle It Before It Happens. Sometimes the best way to handle an objection is before it even happens. Do your homework, lead with listening and know your client's most common objections.

    • What Is Objection Handling?
    • Why Is Objection Handling Important?
    • What Are The Main Types of Objections?
    • 7 Steps to Perfect Objection Handling
    • Improve Your Objection Handling Today

    Objection handling is how a seller addresses a prospect’s concerns about purchasing a product or service during the sales process, often related to timing, price, or stakeholder buy-in. We commonly think of objections surfacing after the sales pitch, but they can happen as early as a cold call and as late in the process as contract negotiations.

    Without objection handling, deal opportunities (and, ultimately, revenue) would disappear at the first mention of a concern or problem. When reps are trained to handle objections successfully, it’s more likely that deals will continue to move through the pipeline and close. It’s also critical for building trust and long-term relationships: “An obje...

    While customers may object for many reasons, here are the most common ones: 1. Limited resources: “We don’t have budget for this.” 2. Insufficient buy-in from stakeholders: “I need to check with a decision maker.” 3. Competitor: “Another company has a better solution.” 4. Redundancy: “We already have a solution in place for this.” 5. Bad timing: “T...

    The steps below work for all of the common objections. I’ve used them for years, and they always deliver. Start by uncovering key motivations and hurdles for your prospect, then dive deeper with the right questions to uncover their “why.” Pair this with gratitude and empathy to show you’re committed to finding a way forward. When you know their uni...

    Successful objection handling is easier said than done. But at the end of the day, it’s about putting the customer first. Take it from Dini Metha, a former chief revenue officer with 15 years of experience: “Be a person before being a salesperson.” In other words, focus on making a genuine connection. That wins out every time.

  2. May 30, 2019 · 3. Be The First To Bring Up The Objections. The best way to handle objections is to anticipate and preempt them. Early in the sales process, a rep must probe the customer to understand the ...

    • Expert Panel
    • Leslie Ye
    • "It's too expensive." Price objections are the most common type of objection and are even voiced by prospects who have every intention of buying. Beware — the moment you start focusing on price as a selling point, you reduce yourself to a transactional middleman.
    • "There's no money." It could be that your prospect's business simply isn't big enough or generating enough cash right now to afford a product like yours.
    • "We don't have any budget left this year." A variation of the "no money" objection, what your prospect's telling you here is that they're having cash flow issues.
    • "We need to use that budget somewhere else." Prospects sometimes try to earmark resources for other uses. It's your job to make your product/service a priority that deserves budget allocation now.
  3. Sep 6, 2024 · In the high-stakes world of customer interactions, objections are a daily occurrence. How you handle them can make or break the sale, determine the success of the interaction, and ultimately impact your business’s bottom line. So, how can you handle customer objections with the confidence and competence necessary to turn them into ...

  4. Jun 1, 2018 · 1. Let Them Feel Heard. One of the most off-putting aspects of interacting with a seller is feeling like they are not listening to you. When a customer objects, simply take note and confirm their ...

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  6. 5. Prep for your next customer’s objections. On a video call or in-person, you can read body language and pick up on other non-verbal cues. So customer meetings are the ideal time to deal with objections. But they won’t do you much good if you’re not prepared to have a productive, objection-handling conversation.

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