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- Curves are frequently used for decoration and as separators between design elements. Circular: When you think curve, you may think circle. A circular curve can be open or closed and is the most basic curved shape. Curvilinear: The shape is formed based on the outlines of circles to form dips and arcs.
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Feb 6, 2024 · Graphic designers, however, understand the meanings of shapes all too well, and use this code to more strategically communicate the right messages for logos, websites, advertisements, or whatever else the job calls for. In this article, we’re going to crack their code so that anyone can use it.
Jul 7, 2014 · Circular: When you think curve, you may think circle. A circular curve can be open or closed and is the most basic curved shape. Curvilinear: The shape is formed based on the outlines of circles to form dips and arcs. The resulting curve often has distinct sense of symmetry.
- Carrie Cousins
- 5 min read
- Graphics
- 7 Jul 2014
Some shape associations common in impactful logos include: Circles and curved shapes: community, relationships, approachability; Squares and rectangles: stability, balance, professionalism; Triangles: energy, action, leadership; Diagonal and swooping lines: momentum, progress, innovation; Overlapping shapes: connection, community, relationships
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Oct 23, 2019 · There are 5 main types of lines in art: vertical lines, horizontal lines, diagonal lines, zigzag lines, and curved lines. Other types of lines are simply variations of the five main ones.
Jun 18, 2021 · The shapes with straight lines and angles usually symbolize structure and order, while the shapes with curves are softer and represent connection and community. Natural / Organic shapes. By nature, these are irregular shapes and are more often than not curved or uneven.
Sep 20, 2023 · Whether it’s adding playful circles to the background of your latest social media post, or designing a logo that matches your company’s personality, shape symbolism can help guide the choices you make when communicating with your audience. The result? A clarified message that sparks an emotional connection and reaction — all without saying a word!
May 10, 2021 · They tend to be curvier, composed of looser lines and less symmetrical than inorganic shapes—rigid, geometrical forms that are reminiscent of man-made objects such as buildings or machines. Abstract vs. non-abstract: Abstract shapes, while often geometric and compound, tend to act as a symbolic reference.
