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- Curves, like their straight counterparts, connect two points. The difference is the path, which can contain bends, dips and turns from Point A to Point B. Curves are more unpredictable than rules or straight lines and have a feel that is more fluid and soft. The variance of shape in curved lines can contribute to the emotion associated with it.
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- Squares and rectangles. Squares and rectangles are among the most common geometric shapes that we are familiar with. Rectangles and squares indicate familiarity, comfort, security, and a sense of peace.
- Triangles. While squares and rectangles suggest a sense of stillness and calm, triangle shapes are dynamic in nature. In shape psychology, they are used to indicate adventure, intensity, or getting somewhere.
- Circles, ovals, and ellipses. The roundness of circles, ovals, and ellipses implies softness, flexibility, motion, and fluidity. These geometric shapes point to the idea of being on the move or that something is hard to pin down.
- Pentagons, hexagons, and octagons. There are plenty of shapes with more than four sides, but pentagons, hexagons, and octagons are among the most popular.
In this article, we explored theories of shape psychology, symbolic meanings of common shapes, techniques for visual hierarchy and flow, principles of harmony and tension, and real-world examples of using shapes for impact.
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- The Meaning of Geometric Shapes
- The Meaning of Natural/Organic Shapes
- The Meaning of Abstract Shapes
- The Meaning of Squares and Rectangles
- The Meaning of Triangles
- The Meaning of Circles and Ovals
- The Meaning of Spirals
When thinking of shapes these are the first to come to mind. They include squares, rectangles, triangles, diamonds, circles, ovals etc. These shapes are easily identified and have been given names. The shapes with straight lines and angles usually symbolise structure and order, while the shapes with curves are softer and represent connection and co...
By nature these are irregular shapes and are more often than not curved or uneven. Like most things in nature, these shapes tend to be comforting and approachable. Represented in the shapes of rocks, clouds, leaves and flowers, they are mainly nature based, but can be man made with elements such as paint blobs or free drawing that are created throu...
Abstract shapes are recognisable in form, but are essentially not real as they are simplified versions of organic shapes. To give you an example, icons are abstract shapes that represent concepts and ideas, a stick figure is an abstract shape of a person etc.
Squares and rectangle shapes represent stability. In fact, the rectangle is the most used area shape in logo design. The reason for its popularity is because it is a trusted familiar shape that represents honesty, solidity and stability. As squares and rectangles have straight lines and right angles they have a very mathematical, balanced feel. The...
Now triangles are an interesting shape as they can be viewed differently depending on how they are positioned. The meaning of these shapes can differ significantly which makes them an interesting shape to use in design. If the triangles sides are equal or positioned on their base, they feel more balanced. If their sides have different lengths or ar...
These rounded shapes tend to send a positive emotional message of harmony and protection. The circle is often used in a logo to represent unity, commitment, love or community. Curves in general when used in shapes tend to be viewed as feminine in nature while straight lined shapes are more masculine. Circles have no beginning or end, they represent...
Spirals are shapes that are most often fund in nature, from shells and snails to stars in the galaxy, water draining or dirt being whisked up by the wind. Spirals represent the notion of growth and evolution, the circles of life, seasons or time. Spirals represent transformation, fertility, life and death. They are creative and due to their curved ...
Jun 18, 2021 · The shapes with straight lines and angles usually symbolize structure and order, while the shapes with curves are softer and represent connection and community. Natural / Organic shapes. By nature, these are irregular shapes and are more often than not curved or uneven.
Jan 21, 2024 · In user interface (UI) design, circles are often used to represent harmony and continuity. They’re soft, welcoming, and have a way of bringing people together. Just think of social media icons – most of them are circular, tapping into this psychological appeal. But circles are also about movement.
Aug 29, 2024 · Flowing Curves: Continuity, grace, and elegance. Creative Splotches: Spontaneity and unpredictability. Organic Icons: Connection with nature and growth. Abstract Shapes: Curiosity, emotions, and storytelling. Read further about the different meanings and psychology of shapes in design in this blog. Table of Contents.
Oct 26, 2023 · Curved shapes, such as spirals and waves, evoke feelings of creativity, fluidity, and movement. They are often employed in artistic designs and branding related to innovation and imagination. The flowing curves in the Coca-Cola logo, for example, suggest a sense of enjoyment and excitement, enhancing the brand's emotional appeal.
