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Tips on how you can respond 1. Start a conversation. The good news is that when someone says you're too expensive, it needn't always be the end of the conversation. Often, when a potential client mentions your pricing, it's a signal that they want to buy from you, but may need some convincing in order to overcome their reasons for hesitating.
- Reconfirm the scope and your approach. If your fee is too high the first thing to determine is whether your understanding of the scope is correct. Before you start giving things away, make sure both you and the client have the same understanding of the project and your proposed approach.
- Get the client to do more of the work. Your aim is to help the client move forward with the project in order to achieve their objectives. We’ve already established that, as you’re in a pricing discussion, the signs are that the client is keen to do the work and is interested in engaging you and your firm to assist.
- Reduce your cost to deliver. We are entering risky territory here! Be careful where you tread. One way in which to reduce your cost is to go review your estimated effort and assigned expertise to determine
- Ask for a testimonial. Testimonials create trust and authority in your prospects. If you haven’t already got a testimonial from the client, then consider trading a reduction in fees for a guaranteed testimonial.
This way, you’re able to prove that your pricing strategy is competitive versus just being expensive because you think it’s worth more. What to say via email when customers complain about your prices. Let’s look at a few examples of emails that will help you respond to customers complaining about prices. Email Sample 1: “Hello (name),
- Aja Frost
- "Too expensive compared to what?" "Expensive" is a relative term. Are they referring to one of your competitors? Are they referencing what it might cost to not leverage your kind of product or service?
- "How are you coming to the conclusion [product] is too expensive?" This prompts the prospect to break down their reasoning. It offers a better picture of who your customers are and how they think.
- "Are there some boxes we left unchecked?" Give them some space for input. See where you both stand in the transaction. Circle back and make sure the sales process unfolded to both parties' expectations.
- "I hear you. The best products are often more expensive. " According to sales expert Geoffrey James, "a price objection isn't 'real' until the customer has brought it up twice."
- info@squaremuse.com
- Gratefulness. You need to remember and use these two words: "Thank you!". Firstly you need to react as following: "Thank you very much for checking out my work".
- Expensive compared to what? Thanks to this question, it will be easier for you to identify the essence of the client’s resistance and whether he has been price - comparing you with the other professionals in the field.
- Stay Reserved and Quiet. At the end of the day, you don’t have to defend yourself and your prices - if you don’t want to. It’s your right to ignore the objection as much as it’s the client’s right to object to prices.
- Ask What is Their Budget. Keep in mind that there are many clients that are not just trying to be bitter and take advantage of you. Some might really want specifically you on their event but do not have the means to “get” you.
1st scenario: Most of your clients say that you are too expensive; 2nd scenario: Your client is trying to negotiate; 3rd scenario: Your clients actually can’t afford your rates, but you’re interested in the job; 3 questions you should ask yourself to answer “you are too expensive” emails
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Oct 31, 2023 · When faced with a price objection, it's essential to remind clients – both gently and convincingly – of the value they receive. If a client says, "This is expensive," reply with something like, "I understand where you’re coming from. Let’s discuss the value and benefits you'll receive, ensuring it aligns with the investment." 3.
