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Jun 18, 2018 · In this article, we’ll explore how to get the most out of that money spent on mastering Facebook Ad targeting and zeroing-in on your target. What is a Facebook Audience? The “target” or “market” that you’re going to advertise to is called, “audience” on Facebook.
- Target your competitors’ fans using Audience Insights. The Audience tab in Meta Business Suite Insights offers a ton of valuable information that can help you understand your Facebook followers.
- Use Custom Audiences for remarketing. Remarketing is a powerful Facebook targeting strategy to connect with potential customers who have already expressed interest in your products.
- Find people similar to your best customers with value-based lookalike audiences. Facebook Lookalike Audiences allow you to build targeted lists of potential customers who share characteristics with all the people who already buy from you.
- Improve targeting with Facebook ad relevance diagnostics. Facebook helps you understand how relevant your ad is to your selected audience based on three ad relevance diagnostics
How to find your target audience on Facebook. Defining your target audience starts with knowing who your ideal customer is. Here’s how to figure that out: 1) Think about their age and gender. Who are the people most likely to use your product? Are they young adults, middle-aged, or older? Are they mostly men, women, or a mix of both?
Audience targeting helps you show your ads to the people you care about. There are two general approaches — specific or broad — you can take when creating a target audience. The approach you choose depends on what you're trying to accomplish and your available resources.
Create the online audience based on the traits of who you want to see your ad, and narrow down your ad’s audience by interests, gender or location and use ad targeting to find the people most likely to take action.
May 27, 2024 · Mix and match your targeting along with Demographics, age, gender and placement to really niche down. I hope the maps in this guide helps you (and perhaps your clients) more easily discover target audiences for Facebook ads campaign.
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Feb 9, 2024 · How do you target an audience on Facebook properly? For starters, Facebook says it can automatically show your ads to the people most likely to find them relevant. From there, you have three different audience selection tools at your disposal:
