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May 9, 2017 · Its trio of founders—Daniel Katz, David Fenkel, and John Hodges, who’d known each other through years of work in New York’s indie movie circuit—rarely granted interviews.
Jun 27, 2022 · What makes A24 a cultural powerhouse is not that it released a film last spring in which an inter-dimensional assassin impales himself on an Auditor of the Month trophy, inexplicably shaped like...
Jun 18, 2020 · Throughout its meteoric rise, A24 has used social media, viral marketing, shrewd film selection and hypebeast-style merchandise to create a brand that transcends well beyond theaters — especially...
- 2 min
- Dillon Thompson
Sep 2, 2023 · Recognizing the power of viral marketing and social media, A24 employs unusual campaigns to generate buzz around their projects. From creating a Tinder bot of the robot from “Ex Machina” to sending creepy dolls to influencers and critics for “Hereditary,” A24 knows how to attract attention.
A24 gives full creative control to individual directors, yielding original works which are given the respected “A24 stamp of approval”. The “writer’s table” aspect of big-budget filmmaking is effectively eliminated, strengthening the notion that film is an auteur’s medium.
Apr 18, 2022 · For a start, it was founded on the wrong coast – New York, not Los Angeles – by three relatively young arthouse film executives, Daniel Katz, David Fenkel and John Hodges, who decided they wanted...
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While A24 has had its share of financial misses as well, it has succeeded beyond compare at building a deep connection to filmgoers and consumers of entertainment programming. And it’s done this by establishing a direct relationship with its audience and telling meaningful, beautiful stories.
