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With Roku's connected TV advertising platform, you can reach more customers, drive more sales, and get creative that’s built for streaming advertising. Back.
- Advertiser Solutions
With Roku's connected TV advertising platform, you can reach...
- Publisher Solutions
Roku provides the simplest way to stream entertainment to...
- The Roku Core 6
Roku pioneered TV streaming, and remains the #1 TV streaming...
- Roku for Shopify
With Roku's connected TV advertising platform, you can reach...
- Contact Us
Want to learn more about advertising with Roku? Get in touch...
- Roku's Clean Room
Today, we announced Roku’s clean room, a privacy-first data...
- OneView by Roku
Roku pioneered TV streaming, and remains the #1 TV streaming...
- Roku Ads Manager
CTV is a rapidly expanding category, and Roku is uniquely...
- Advertiser Solutions
CTV is a rapidly expanding category, and Roku is uniquely placed to provide new incremental ad inventory to reach new audiences. A consistent CTV presence tends to generate stronger CVR over time. With Roku’s ability to connect with relevant demographics - it just makes sense to have Roku part of the CTV mix.
For millions of households, Roku is the lead-in to a universe of TV shows, movies, and sports. Roku’s super-sized reach is approaching half of all U.S. broadband households. Our direct relationships with these streamers ensure your brand reaches verified audiences at scale — in the Roku experience, The Roku Channel, Roku City, and thousands of third-party channels and websites.
3 days ago · Developed by MNTN, Performance TV is a strategic approach to CTV advertising that transforms Connected TV into a performance marketing channel, emphasizing measurable outcomes and ROIs. By focusing on performance marketing principles, you can make CTV platforms, including Roku, powerful tools for achieving specific marketing objectives.
The Connected TV (CTV) advertising landscape is undergoing a paradigm shift towards a more nuanced blend of data-driven decision-making and flexible buying options, allowing advertisers to optimize their campaigns with greater precision. In addition, advertisers are looking to further integrate linear TV ads and CTV strategies, enabling advertisers to reach wide audiences while also leveraging ...
Connected TV does not, but rather solely streams content onto smart TV screens. This is why it’s also often referred to as streaming TV advertising . OTT means “Over-the-Top,” which refers to content that goes “over” your cable box to give you access to TV content using an internet connection instead of a cable cord or satellite.
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In fact, viewers over 50 constituted 40% of all streaming time on Roku in May 2022. How Does Connected TV Advertising Work? With traditional TV advertising, you place your ads — and determine ad costs — based on channels, air times or specific shows. CTV ads get broadcast based on the viewer, so you have some more targeting and reporting ...
