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Account information, like your username, password, and other identifiers or credentials you use to access our Online Services or to buy our products and services, details of your shopping preferences, such as your favourite brands and products, as well as which of our stores you prefer to shop in.
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Currys can use cookies to monitor your browsing and purchasing behaviour. We do not use cookies to collect or record information on your name, however some of our Performance and Functional cookies (see descriptions below) will collect ‘hashed’ email addresses (so we cannot see the detail, but can differentiate unique values) and the first part of a postcode.
Sep 29, 2022 · Press Releases. Currys Transforms Instore and Online Customer Experience. 29 September 2022. Currys builds on its legacy to give customers the best of both online and stores. Transformation milestone gives shoppers a more personalised and connected service across all channels. New Colleague Hub gives colleagues greater visibility of the ...
- The Human Element
- Building A Long-Term Relationship
- Tracking Performance
- My Take
The technology is an important part of making this work — including Salesforce Commerce Cloud and Service Cloud, plus integration to other systems using MuleSoft — but the human element is just as important. Currys has invested over £25 million ($31m) in staff development and sees expert advice and guidance as an essential part of its proposition. ...
Building the relationship in the right way is important because Currys wants to establish a long-term relationship with customers. As well as selling new product, the business has a huge repairs operation that completes more than 1.9 million repairs over a year. It also offers trade-in and recycling of redundant equipment. Geraghty comments: A join...
Making sure that the customer experience lives up to expectations is also important. Again, this often means joined-up processes that run across both online and in-store. Currys offers a same-day buy online, pick up in store service, with pickup within 30 minutes if the store has the item in stock, or within 24 hours if it needs to come to the stor...
Plenty of ambition there from Currys to keep on improving the customer experience. My memories of shopping at electronics retailers have not always been happy. But what Currys is now attempting shows how much of a difference it can make through thoughtful adoption of modern connected digital technologies. It's intriguing to see how much it is alrea...
- Phil Wainewright
Mar 24, 2022 · Sharing data can have real benefits for the consumer as well as the business, so communicating this value exchange is key, says Currys’ head of CRM. Marketers need to put the human customer at the heart of their data strategies to build better customer experiences online and in-stores, Currys’ head of CRM, personalisation and loyalty Saul ...
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Dec 4, 2017 · Currys PC World: prioritising the customer. Stuart Ramage, ecommerce director at Dixons Carphone, tells Dominique Hammond why it pays to listen and respond. In a world where electronic and digital devices are increasingly central to our lives, it’s perhaps unsurprising that a leading retailer in this field should be doing rather nicely right now.
