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The continued cycle of excluding diversity, inclusion, and ignoring misrepresentation in the entertainment and media industry showcase the importance of having diverse storytellers, actors ...
Apr 1, 2011 · Two experiments were conducted to test the idea that the racial makeup of a cast could influence White audiences' selective exposure to movies. Results revealed that actors' race does influence selective exposure in certain contexts. For nonromantic movies, participants' racial attitudes moderated the relationship between race and selective ...
- Andrew J. Weaver
- 2011
Movie producers are often reluctant to cast more than a few minority actors in otherwise race-neutral movies for fear that the White audience will largely avoid such films. Two experiments were conducted to test the idea that the racial makeup of a cast could influence White audiences’ selective exposure to movies. Results revealed that actors’ race does influence selective exposure in ...
Apr 1, 2019 · Decisions made in the production and marketing processes are to minimize financial risks, but they often limit the representation of racial–ethnic minority filmmakers and actors. At the same time, Hollywood incorporates foreign-born directors and actors to reach international audiences.
Feb 22, 2012 · "Filmmakers who want their movies to impact people's opinions or behavior now have a way to find that out," said Johanna Blakley, managing director and director of research at the Norman Lear Center, and the principal investigator for this study. "Over half of Food, Inc. viewers said, 'This film changed my life.' Our research tells us exactly ...
Nov 30, 2022 · White respondents reported equivalent levels of parasocial relationship with characters played by Black and White actors. Black and African American respondents’ interest in characters played by Black actors speaks to the high levels of engagement with Black Panther among these viewers, most of whom selected a character from this film.
People also ask
Does Hollywood promote black films?
Does the film industry prioritize financial considerations over racial justice?
What are the consequences of entertainment media?
Do black and white actors have stronger parasocial relationships?
Do audience members respond to strong women and minority protagonists in mainstream films?
Why is there no more diverse media casting?
Jan 1, 2017 · Zajonc’s (1968, 2001) theory of the mere-exposure effect. would support this claim, suggesting that individuals continued exposure to a. stimulus (in this case, White actors) would increase ...
