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  1. Sep 15, 2023 · The rollout of surge pricing in one beloved ... dynamic pricing has proved less palatable. Ride-sharing app Uber refunded users in central London after its pricing engine briefly surged fares in ...

    • Philip Georgiadis
  2. Jul 11, 2024 · From restaurants to ride-hailing services, dynamic pricing (or surge pricing) seems to be spreading like a plague across the travel landscape. Dynamically priced mileage reward redemptions have long been the norm, but now off-peak and peak pricing has spread to other integral parts of the travel experience as well, with JetBlue being the most recent example.

    • Clint Henderson
  3. What is surge (or dynamic) pricing? Probably the most famous surge pricing comes from Uber. The ride-hailing service uses complicated algorithms to make real-time supply/demand calculations, based on the number of drivers available and the level of current customer interest. This has led to some unpleasant situations.

  4. The Uber driver app on the windscreen of a car, showing surge pricing is in effect in Washington DC. But consumer acceptance may be more of a problem. "You're almost at their mercy because you don ...

  5. Oct 11, 2023 · Dynamic Pricing: Surge pricing is a form of dynamic pricing employed by ridesharing platforms. It responds to fluctuations in demand and supply in real time. Multiplier Effect: Surge pricing multiplies the standard fare by a certain factor, resulting in higher costs during peak hours or when demand surges.

  6. Jan 5, 2016 · The key, at least from Uber’s perspective, is that surge pricing allows Uber to offer incentives for drivers to drive when Uber wants them to. So, surge pricing is a good mechanism for ...

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  8. Dec 1, 2022 · A heavy snow storm Tuesday increased ride-sharing fares because of so-called 'surge pricing.'. Some customers say the practice is unfair. (Gian-Paolo Mendoza/CBC) Aaron Gross's girlfriend travels ...

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