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  1. The Uber driver app on the windscreen of a car, showing surge pricing is in effect in Washington DC. But consumer acceptance may be more of a problem. "You're almost at their mercy because you don ...

  2. Jan 5, 2016 · The key, at least from Uber’s perspective, is that surge pricing allows Uber to offer incentives for drivers to drive when Uber wants them to. So, surge pricing is a good mechanism for ...

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  3. Time-Based Pricing: Pricing in this structure relates to when the product or service is delivered. As an example, beach-side hotels become more expensive in the summer. Peak Pricing: A more targeted version of time-based pricing, this method uses data to identify moments of highest demand. This category epitomizes surge pricing as practiced by ...

  4. Jan 15, 2018 · Surge pricing: How it works and how to avoid it. Ride-hailing apps like Uber and Grab price journeys higher when demand spikes. But how does surge pricing work and what can you do to try and avoid ...

  5. Mar 22, 2024 · Uber's "surge pricing" may be the best-known example, but dynamic pricing models are actually far more common than most think and are used every day by household brands like Alaska Airlines ...

  6. Mar 3, 2024 · Surge pricing, sometimes called dynamic pricing, is a strategic approach whereby businesses adjust prices for products or services in real time based on current demand levels.

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  8. Jul 11, 2024 · JetBlue announced in April that it was introducing surge pricing for luggage. A first checked bag now ranges between $35 and $50 depending on whether the airline considers it a "peak" or "off-peak" travel time. Fifty dollars is an industry high for a first checked bag on domestic flights.