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1. knowledge.wharton.upenn.edu › article › theFrustrated by Surge Pricing? Here’s How It Benefits You in ...

   knowledge.wharton.upenn.edu › article › the

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   Jan 5, 2016 · The key, at least from Uber’s perspective, is that surge pricing allows Uber to offer incentives for drivers to drive when Uber wants them to. So, surge pricing is a good mechanism for ...

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2. www.sciencedirect.com › science › articleThe impact of surge pricing on customer retention - ScienceDirect

   www.sciencedirect.com › science › article

   Nov 1, 2020 · Surge represents the multiplier of the surge pricing, whose value ranges from 1 to 5, representing the same price as that of a taxi, 1.5 times the same price, 2 times, 2.5 times, and 3 times or above, respectively. The higher the value is, the higher is the multiplier. Satisfaction represents customer satisfaction.

   • Author: Kun-Huang Huarng, Tiffany Hui-Kuang Yu

   • Publish Year: 2020

3. Videos

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     youtube.com

     How Surge Pricing and the Uber Marketplace Work | What Moves Us | Uber

     Nov 30, 2018

     25.6K Views

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     13:24

     youtube.com

     Uber Drivers Getting Shortchanged on Surge Pricing - What You Need to Know!

     Feb 26, 2023

     17.3K Views

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     2:23

     ridester.com

     What Is Uber's Surge Pricing & How Does It Work In 2024?

     Aug 29, 2021

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4. bryllyant.com › company › blogSurge Pricing - The Pros and Cons to Consider Before Using ...

   bryllyant.com › company › blog

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   What is surge (or dynamic) pricing? Probably the most famous surge pricing comes from Uber. The ride-hailing service uses complicated algorithms to make real-time supply/demand calculations, based on the number of drivers available and the level of current customer interest. This has led to some unpleasant situations.

5. www.uber.com › blog › researchThe Effects of Uber’s Surge Pricing: A Case Study

   www.uber.com › blog › research

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   Sep 1, 2015 · A sold-out concert in Madison Square Garden provides an illustration of the power of surge to equilibrate supply of and demand for rides with Uber. Surge pricing draws more drivers into the area after the concert ends, and causes riders to sort into requesting a ride (or closing the app without requesting a ride) according to their willingness ...

6. fastercapital.com › content › Surge-PricingSurge Pricing: Unlocking the Power of Demand Driven Pricing

   fastercapital.com › content › Surge-Pricing

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   Jun 16, 2024 · 1. ride-Sharing services:. One of the most well-known industries that utilize surge pricing strategies is the ride-sharing industry. Companies like Uber and Lyft implement surge pricing during peak demand periods, such as rush hour or special events, to incentivize more drivers to get on the road and meet the increased demand.

7. anderson-review.ucla.edu › beyond-uber-when-surgeBeyond Uber: When Surge Pricing Makes Business Sense

   anderson-review.ucla.edu › beyond-uber-when-surge

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   Oct 25, 2017 · In fact, surge pricing effectively makes the peak period more attractive for that subset, as there is likely to be less congestion when price-sensitive shoppers shift to off-peak periods. When competition exists, determining the feasibility of surge pricing requires an analysis of disparate factors. A business would need to gauge customer ...

8. People also ask

   Why does Uber use surge pricing?

   • The key, at least from Uber’s perspective, is that surge pricing allows Uber to offer incentives for drivers to drive when Uber wants them to. So, surge pricing is a good mechanism for coordinating that behavior in terms of maximizing Uber’s profit. “Surge pricing allows service to expand to consumers.

   Frustrated by Surge Pricing? Here’s How It Benefits You in the Long Run

   knowledge.wharton.upenn.edu/article/the-unexpected-long-term-benefits-of-surge-pricing/

   See all results for this question

   What is surge (or dynamic) pricing?

   • Probably the most famous surge pricing comes from Uber. The ride-hailing service uses complicated algorithms to make real-time supply/demand calculations, based on the number of drivers available and the level of current customer interest. This has led to some unpleasant situations.

   Surge Pricing - The Pros and Cons to Consider Before Using this Strateg…

   bryllyant.com/company/blog/pros-and-cons-of-using-surge-pricing-in-small-business/

   See all results for this question

   How does surge pricing affect non-loyal customers?

   • For non-loyal customers facing surge pricing, when they have the flexibility of time, but no store choice, they are satisfied with the existing services (their satisfaction is positive), but their retention drops to neutral, because of the surge pricing (Eq. (3) ).

   The impact of surge pricing on customer retention - ScienceDirect

   www.sciencedirect.com/science/article/pii/S0148296320304951

   See all results for this question

   Does surge pricing affect customer retention?

   • Miyazaki (2003) echoes that abundant existing literature presents how a seller sets the price, but what is lacking is the perception of customers’ reaction to the price. In other words, there is a research gap in exploring the impact of surge pricing upon customers’ retention.

   The impact of surge pricing on customer retention - ScienceDirect

   www.sciencedirect.com/science/article/pii/S0148296320304951

   See all results for this question

   Does surge pricing affect customer satisfaction?

   • The empirical analysis herein offers evidence for managerial implications. For loyal riders confronted by surge pricing, when they have both flexibilities of time and store choice, their satisfaction is negative (Eq. (6) ). Because these riders have better choices, they may complain about the existing services.

   The impact of surge pricing on customer retention - ScienceDirect

   www.sciencedirect.com/science/article/pii/S0148296320304951

   See all results for this question

   What is surge pricing & how does it work?

   • Surge pricing allows service to expand to consumers. But also it allows Uber to offer lower prices to consumers in a normal demand setting, such as your average Monday morning, and that’s actually where the consumer benefit comes from.

   Frustrated by Surge Pricing? Here’s How It Benefits You in the Long Run

   knowledge.wharton.upenn.edu/article/the-unexpected-long-term-benefits-of-surge-pricing/

   See all results for this question

9. www.sciencedirect.com › science › articleThe impact of surge pricing on customer retention - ScienceDirect

   www.sciencedirect.com › science › article

   Nov 1, 2020 · In other words, there is a research gap in exploring the impact of surge pricing upon customers’ retention. It is still undetermined whether surge pricing really balances demand and supply, not to mention to what degree does price discrimination exist (Tanner, 2014). Some riders even consider price gauging stems from surge pricing (Surowiecki ...