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1. knowledge.wharton.upenn.edu › article › theFrustrated by Surge Pricing? Here’s How It Benefits You in ...

   knowledge.wharton.upenn.edu › article › the

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   Jan 5, 2016 · When demand is higher, prices go up. Ruben Lobel, a professor of operations, information and decisions at Wharton, and Wharton Ph.D. Kaitlin Daniels, took a deeper dive into the topic of surge pricing and came up with some surprising results.

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2. www.sciencedirect.com › science › articleThe impact of surge pricing on customer retention - ScienceDirect

   www.sciencedirect.com › science › article

   Nov 1, 2020 · Compared with static pricing, Zha, Yin, and Du (2018) find that the surge platform and drivers generally enjoy higher revenue, whereas customers may be made worse off during high surge periods. These reports offer some evidence to challenge the impacts of surge pricing.

   • Author: Kun-Huang Huarng, Tiffany Hui-Kuang Yu

   • Publish Year: 2020

3. Videos

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     How Surge Pricing and the Uber Marketplace Work | What Moves Us | Uber

     Nov 30, 2018

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     Uber Drivers Getting Shortchanged on Surge Pricing - What You Need to Know!

     Feb 26, 2023

     17.3K Views

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     Uber driver warns passengers of surge pricing scam

     Jun 14, 2019

     3.4K Views

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4. hbr.org › 2015 › 12Everyone Hates Uber’s Surge Pricing – Here’s How to Fix It

   hbr.org › 2015 › 12

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   Dec 21, 2015 · The goal of surge pricing is to find the “equilibrium price” at which driver supply matches rider demand and riders’ wait time is minimized. Studies show that surge pricing achieves what...

5. www.uber.com › blog › researchThe Effects of Uber’s Surge Pricing: A Case Study

   www.uber.com › blog › research

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   Sep 1, 2015 · Surge pricing draws more drivers into the area after the concert ends, and causes riders to sort into requesting a ride (or closing the app without requesting a ride) according to their willingness to pay relative to taking an alternative form of transportation.

6. anderson-review.ucla.edu › surge-pricings-benefitsSurge Pricing’s Benefits Go to a Subset of Ride-Hailing Drivers

   anderson-review.ucla.edu › surge-pricings-benefits

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   Oct 12, 2022 · Surge pricing, the study suggests, has two opposing effects: a cherry-picking effect, where drivers seek out the higher surge fares and ignore those paying standard rates in nonsurge areas or for advance bookings and half- or whole-day reservations; a competition effect, caused by drivers flooding into the area offering surge fares.

7. pubsonline.informs.org › doi › absDriver Surge Pricing | Management Science - PubsOnLine

   pubsonline.informs.org › doi › abs

   Aug 9, 2021 · Ride-hailing marketplaces like Uber and Lyft use dynamic pricing, often called surge, to balance the supply of available drivers with the demand for rides. We study driver-side payment mechanisms for such marketplaces, presenting the theoretical foundation that has informed the design of Uber’s new additive driver surge mechanism.

8. People also ask

   How does surge pricing affect fares?

   • Surge pricing, the study suggests, has two opposing effects: a cherry-picking effect, where drivers seek out the higher surge fares and ignore those paying standard rates in nonsurge areas or for advance bookings and half- or whole-day reservations; a competition effect, caused by drivers flooding into the area offering surge fares.

   Surge Pricing’s Benefits Go to a Subset of Ride-Hailing Drivers

   anderson-review.ucla.edu/surge-pricings-benefits-go-to-a-subset-of-ride-hailing-drivers/

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   How does surge pricing affect Uber riders?

   • It also takes into account the fact that surge pricing results in lower average prices, and, thus, it transfers welfare from drivers and Uber towards riders. Rider surplus increases with surge pricing, both because of efficiency gains and lower prices.

   Who Benefits from Surge Pricing? - University of Pennsylvania

   economics.sas.upenn.edu/system/files/2020-01/JMP_Castillo.pdf

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   How does surge pricing affect drivers' hourly earnings?

   • Drivers Figure 25 measures changes in drivers’ hourly earnings at different times of the week. Drivers who work during busy times that have higher prices, especially during Friday and Saturday, benefit from surge pricing. Drivers who work during less busy times with low prices, in particular Monday-Wednesday, are hurt by surge pricing.

   Who Benefits from Surge Pricing? - University of Pennsylvania

   economics.sas.upenn.edu/system/files/2020-01/JMP_Castillo.pdf

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   Are drivers hurt by surge pricing?

   • Drivers who work during less busy times with low prices, in particular Monday-Wednesday, are hurt by surge pricing. Riders I run nonparametric fits of riders’ realized utility (maxfUi, 0g) as a function of several variables for different counterfactuals.

   Who Benefits from Surge Pricing? - University of Pennsylvania

   economics.sas.upenn.edu/system/files/2020-01/JMP_Castillo.pdf

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   Does moving away from surge pricing benefit riders and drivers?

   • Determining whether moving away from surge pricing actually benefits riders and drivers requires a firm understanding of the welfare effects of surge pricing. So far the evidence has been limited. In this paper I develop an empirical model of ride hailing to determine who are the winners and losers from surge pricing.

   Who Benefits from Surge Pricing? - University of Pennsylvania

   economics.sas.upenn.edu/system/files/2020-01/JMP_Castillo.pdf

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   How does surge pricing affect driver surplus and short-run profits?

   • Rider surplus increases with surge pricing, both because of efficiency gains and lower prices. In contrast, there is a net decrease in driver surplus and short-run profits: the decrease from lower prices overtakes the small increase from efficiency gains. Appendix F.1 shows that these results are robust to higher long-run elasticities.

   Who Benefits from Surge Pricing? - University of Pennsylvania

   economics.sas.upenn.edu/system/files/2020-01/JMP_Castillo.pdf

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9. economics.sas.upenn.edu › system › filesWho Benefits from Surge Pricing? - University of Pennsylvania

   economics.sas.upenn.edu › system › files

   relative to a counterfactual with uniform pricing, surge pricing increases total welfare by 3.53% of gross revenue. The gains mainly go to riders: rider surplus