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- When food and drink are placed in the mouth, taste cells are activated and we perceive a flavor. Concurrently, whatever we are eating or sipping invariably contacts and activates sensory cells, located side-by-side with the taste cells, that allow us to perceive qualities such as temperature, spiciness or creaminess.
www.scientificamerican.com/article/experts-how-does-sight-smell-affect-taste/
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Oct 1, 2023 · Various food-relevant visual cues, including the colour of food/drinks, of food and beverage packaging, of the glassware/cup, of the plateware, of the cutlery, and of the environment, all appear capable of affecting flavour perception, at least under a subset of conditions (Spence, 2015a).
Apr 22, 2015 · Colour is the single most important product-intrinsic sensory cue when it comes to setting people’s expectations regarding the likely taste and flavour of food and drink.
- Charles Spence
- charles.spence@psy.ox.ac.uk
- 2015
Oct 17, 2023 · We’re learning more and more about what happens in the brain to allow us to taste food. But flavor is about much more than just the combinations of chemicals sensed by our tongues.
- Laura Simmons
Differences in phenotype or genotype may affect taste perceptions and influence food intake preferences in adolescents. Our qualitative assessment of previous studies indicated that bitter-sensitive individuals may have a lower preference for bitter-tasting food and higher preference for sweet-tasting food, though findings were inconsistent.
Nov 2, 2015 · One of the most pervasive claims in the food science literature, as well as in press articles about food and flavour, is that between 75 and 95 % of what we think of as taste (i.e. as transduced by the gustatory receptors on the tongue), actually results from the stimulation of the olfactory receptors in the nose instead.
Jan 1, 2016 · Perhaps the most robustly demonstrated effect of adding (or changing) food coloring has been on the ability of people to identify the flavor of food or, more commonly, drink (see Spence, 2015b, for a review).
