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      • Audience refers to who will be reading the work. Authors tend to write to a particular audience, whether kids, or young adults, or specialist within a field. The audience can affect the mood and tone of the writing because different audiences have different expectations.
      owl.purdue.edu/owl/general_writing/writing_style/diction/tone_mood_audience.html
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  2. Identifying your audience’s demographics, education, prior knowledge, and expectations will affect how you write, but purpose and content play an equally important role. The next subsection covers how to select an appropriate tone to match the audience and purpose.

  3. It is important to learn how to write according to the purpose, audience, and tone of writing. Three elements should shape your writing: Purpose. The reason behind the writing. Tone. The attitude the writer conveys about the subject. Audience. The individual or group whom the writer intends to address.

    • 0 Purpose, Audience, Tone, and Content
    • Identifying Common Academic Purposes
    • Summary Paragraphs
    • Analysis Paragraphs
    • Synthesis Paragraphs
    • Evaluation Paragraphs
    • Identifying The Audience

    We have examined different types or modes of composing expository essays. As each essay has a different purpose, we now need to look further at how to construct paragraphs according to the purpose, audience, and tone of writing. It is important keep the big picture thesis in mind when writing, and to question whether the information supports that t...

    The purpose is simply the reason you are writing a particular document. Basically, the purpose of a piece of writing answers the question “why?” For example, why write a play? To entertain a packed theatre. Why write instructions to the babysitter? To inform him or her of your schedule and rules. Why write a letter to your Member of Parliament? To ...

    We have already seen a sample of a summary paragraph in Section 3.2: Summarizing. Take a look back at the summary paragraph in that section to refresh your memory on what this type of paragraph should contain.

    An analysisseparates complex materials into their different parts and studies how the parts relate to one another. The analysis of simple table salt, for example, would require a deconstruction of its parts—the elements sodium (Na) and chloride (Cl). Then, scientists would study how the two elements interact to create the compound NaCl, or sodium c...

    A synthesiscombines two or more items to create an entirely new item. Consider the electronic musical instrument aptly named the synthesizer. It looks like a simple keyboard but displays a dashboard of switches, buttons, and levers. With the flip of a few switches, a musician may combine the distinct sounds of a piano, a flute, or a guitar—or any o...

    An evaluationjudges the value of something and determines its worth. Evaluations in everyday experiences are often not only dictated by set standards but are also influenced by opinion and prior knowledge. For example, at work, a supervisor may complete an employee evaluation by judging his subordinate’s performance based on the company’s goals. If...

    Imagine you must give a presentation to a group of executives in an office. Weeks before the big day, you spend time creating and rehearsing the presentation. You must make important, careful decisions not only about the content but also about your delivery. Will the presentation require technology to project figures and charts? Should the presenta...

  4. Although the audience for writing assignments—your readers—may not appear in person, they play an equally vital role. Even in everyday writing activities, you identify your readers’ characteristics, interests, and expectations before making decisions about what you write.

  5. These perceptions, in turn, can influence the reader’s attitude toward the text and the writer. To strike the right tone, writers should be mindful of the purpose and audience for their work when making decisions about word choice, sentence structure, and specificity of information.

  6. Mood is how a piece of writing makes you feel. While tone and mood are distinct literary devices, they are often closely related. For example, it wouldn't be unusual for a poem with a somber tone to also have a somber mood—i.e., to make the reader feel somber as well.

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