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All Ad Council campaigns run in space and time entirely donated by the media. We have deep relationships that span print, TV, radio, outdoor, social, digital and more that help us ensure that each piece of campaign creative is reaching the right, targeted audience at the right time.
Evaluation is a critical component of every Ad Council campaign. We conduct research to assess a campaign’s effectiveness through a dashboard of indicators around exposure, awareness, engagement, and impact, employing test-and-learn practices throughout.
The Ad Council's public service announcement ads make a measurable difference in society. Read our case studies, meet partners & check out our work here.
Jun 25, 2020 · The Ad Council is increasingly practicing this funding model. Brands pay for a social good campaign rather than seeking money from nonprofits.
Aug 16, 2021 · So, what exactly does the Ad Council do? The short answer is that it plays a primary role in messaging people about the critical challenges we all care most about. How?
Feb 16, 2021 · Questions answered include: What are the critical issues being tackled today that we need to create communications for and how can brands get involved? How does research empower strategy for the Ad Council when developing the right approach, message and audience?
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Aug 17, 2017 · Each year the Ad Council produces about 40 social good campaigns—nearly all of which are attached to a national nonprofit or government agency, including Feeding America, Meals on Wheels,...
