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1. www.adcouncil.org › our-impact › measuring-impactMeasuring Impact | The Ad Council

   www.adcouncil.org › our-impact › measuring-impact

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   Evaluation is a critical component of every Ad Council campaign. We conduct research to assess a campaign’s effectiveness through a dashboard of indicators around exposure, awareness, engagement, and impact, employing test-and-learn practices throughout.

2. www.adcouncil.org › our-work › frequently-askedFrequently Asked Questions | Ad Council

   www.adcouncil.org › our-work › frequently-asked

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   The Ad Council works closely with the creative agency and sponsoring organization throughout the process to develop a campaign. Typically this follows 6 major stages: 1) research and planning; 2) strategic development; 3) creative development; 4) production; 5) distribution/media outreach; and 6) monitoring and evaluation.

3. www.adcouncil.org › our-workOur Work: Public Service Announcements (PSAs) | The Ad Council

   www.adcouncil.org › our-work

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   Nov 1, 2023 · Find public service announcements on a variety of important topics facing our communities. Watch impactful videos and get involved with The Ad Council today!

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4. www.forbes.com › sites › simonmainwaringPurpose At Work: How Ad Council Partnerships Elevate Brands ...

   www.forbes.com › sites › simonmainwaring

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   Jun 25, 2020 · The Ad Council is increasingly practicing this funding model. Brands pay for a social good campaign rather than seeking money from nonprofits.

5. www.npr.org › 2012/02/15 › 146818410The Ad Council: 70 Years Of Good Advice - NPR

   www.npr.org › 2012/02/15 › 146818410

   Feb 15, 2012 · The council's executive committee has the final say in what the council gets involved in. Ad campaigns often evolve over time. Conlon cites, for example, the drunken driving prevention...

6. www.forbes.com › sites › socialimpactCan Ads Be The Answer To Improving Lives, Communities And ...

   www.forbes.com › sites › socialimpact

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   Aug 17, 2017 · Each year the Ad Council produces about 40 social good campaigns—nearly all of which are attached to a national nonprofit or government agency, including Feeding America, Meals on Wheels,...

7. People also ask

   How does the Council get involved in ad campaigns?

   • The council's executive committee has the final say in what the council gets involved in. Ad campaigns often evolve over time. Conlon cites, for example, the drunken driving prevention ads that have been running for more than 30 years.

   The Ad Council: 70 Years Of Good Advice - NPR

   www.npr.org/2012/02/15/146818410/the-ad-council-70-years-of-good-advice

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   What does the Ad Council do?

   • Peggy Conlon, the president and CEO of the Ad Council, says the advertising and media industries provide pro bono creative work for the organization and donate about $1.5 billion a year in free ad space. Conlon says the Ad Council has played an important role in getting people to act.

   The Ad Council: 70 Years Of Good Advice - NPR

   www.npr.org/2012/02/15/146818410/the-ad-council-70-years-of-good-advice

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   Why should you support Ad Council?

   • Storytelling has the power to motivate us, inspire us, support us and change us. With your support, Ad Council creative impacts the lives of millions of Americans. Visit Find Assets to download an Ad Council asset and access the largest digital public service announcements library nationwide.

   Our Work: Public Service Announcements (PSAs) | The Ad Council

   www.adcouncil.org/our-work

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   Does the Ad Council produce live announcer copy?

   • Yes, the Ad Council produces live announcer copy for every campaign with Radio assets. You can find scripts in various lengths (:30, :15, :10, etc.) by searching for 'live announcer copy' under media type.

   Frequently Asked Questions | Ad Council

   www.adcouncil.org/our-work/frequently-asked-questions

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   How do I register a campaign with Ad Council?

   • To register a campaign on the Ad Council website, first sign up with the "Campaign Sponsor" user type. After registering, navigate to your campaign by either searching in the search bar or finding it on the "All Campaigns" page. The general terms of use for Ad Council PSAs are separate from the registration process.

   Frequently Asked Questions | Ad Council

   www.adcouncil.org/our-work/frequently-asked-questions

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   Is the Ad Council a trusted brand?

   • Advertising in general has become more pervasive, which raises the question of whether the Ad Council has trouble with people being more skeptical. But Conlon believes that the Ad Council has become a trusted brand. "The messages themselves are pretty straightforward; they're not ... intended to have a commercial purpose," she says.

   The Ad Council: 70 Years Of Good Advice - NPR

   www.npr.org/2012/02/15/146818410/the-ad-council-70-years-of-good-advice

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8. www.nytimes.com › 2015/11/23 › businessThe Ad Council Adapts to Stay Relevant in an Age of Social ...

   www.nytimes.com › 2015/11/23 › business

   Nov 23, 2015 · Each of the influencers, including iJustine and Meghan Rienks, will adopt one of the council’s campaigns. But even as the Ad Council is facing more competition, it remains the dominant player...