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1. www.adcouncil.org › our-work › frequently-askedFrequently Asked Questions | Ad Council

   www.adcouncil.org › our-work › frequently-asked

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   All Ad Council campaigns run in space and time entirely donated by the media. We have deep relationships that span print, TV, radio, outdoor, social, digital and more that help us ensure that each piece of campaign creative is reaching the right, targeted audience at the right time.

2. www.adcouncil.org › our-impact › measuring-impactMeasuring Impact | The Ad Council

   www.adcouncil.org › our-impact › measuring-impact

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   Evaluation is a critical component of every Ad Council campaign. We conduct research to assess a campaign’s effectiveness through a dashboard of indicators around exposure, awareness, engagement, and impact, employing test-and-learn practices throughout.

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     Vote for Your Life: Launch Spot | Vote 2020 | Ad Council

     Sep 16, 2020

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     How Political Campaigns Use Data To Target Ads To Voters (HBO)

     Apr 11, 2018

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     Ad Council - Today we announce the #AdCouncil’s new brand...

     Sep 24, 2018

     187.6K Views

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4. www.adcouncil.org › our-workOur Work: Public Service Announcements (PSAs) | The Ad Council

   www.adcouncil.org › our-work

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   Nov 1, 2023 · Find public service announcements on a variety of important topics facing our communities. Watch impactful videos and get involved with The Ad Council today!

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5. www.forbes.com › sites › simonmainwaringPurpose At Work: How Ad Council Partnerships Elevate Brands ...

   www.forbes.com › sites › simonmainwaring

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   Jun 25, 2020 · The Ad Council is increasingly practicing this funding model. Brands pay for a social good campaign rather than seeking money from nonprofits.

6. www.forbes.com › sites › simonmainwaringPurpose At Work: The Ad Council's Critical Voice In Leading ...

   www.forbes.com › sites › simonmainwaring

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   Aug 16, 2021 · The Ad Council maintains an executive committee that makes the final determination of whether to get involved in a given campaign.

7. www.nytimes.com › 2015/11/23 › businessThe Ad Council Adapts to Stay Relevant in an Age of Social ...

   www.nytimes.com › 2015/11/23 › business

   Nov 23, 2015 · “The Keep America Beautiful campaign and the Ad Council keeps people from looking at the institutional players that cause social problems,” said Mike Ewall, founder and director of Energy ...

8. People also ask

   How does the Council get involved in ad campaigns?

   • The council's executive committee has the final say in what the council gets involved in. Ad campaigns often evolve over time. Conlon cites, for example, the drunken driving prevention ads that have been running for more than 30 years.

   The Ad Council: 70 Years Of Good Advice - NPR

   www.npr.org/2012/02/15/146818410/the-ad-council-70-years-of-good-advice

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   What does the Ad Council do?

   • Peggy Conlon, the president and CEO of the Ad Council, says the advertising and media industries provide pro bono creative work for the organization and donate about $1.5 billion a year in free ad space. Conlon says the Ad Council has played an important role in getting people to act.

   The Ad Council: 70 Years Of Good Advice - NPR

   www.npr.org/2012/02/15/146818410/the-ad-council-70-years-of-good-advice

   See all results for this question

   Why should you support Ad Council?

   • Storytelling has the power to motivate us, inspire us, support us and change us. With your support, Ad Council creative impacts the lives of millions of Americans. Visit Find Assets to download an Ad Council asset and access the largest digital public service announcements library nationwide.

   Our Work: Public Service Announcements (PSAs) | The Ad Council

   www.adcouncil.org/our-work

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   What is the Ad Council logo?

   • It would be almost impossible for anyone living in the US for the past four generations to have never encountered the ubiquitous logo of The Advertising Council. Commonly known as the Ad Council, its little square emblem appears at the end of, or the bottom of, so many iconic campaigns that it might be easy to take those ads’ creator for granted.

   Purpose At Work: The Ad Council's Critical Voice In Leading ... - Forbes

   www.forbes.com/sites/simonmainwaring/2021/08/16/purpose-at-work-the-ad-councils-critical-voice-in-leading-national-cultural-conversations/

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   How do I register a campaign with Ad Council?

   • To register a campaign on the Ad Council website, first sign up with the "Campaign Sponsor" user type. After registering, navigate to your campaign by either searching in the search bar or finding it on the "All Campaigns" page. The general terms of use for Ad Council PSAs are separate from the registration process.

   Frequently Asked Questions | Ad Council

   www.adcouncil.org/our-work/frequently-asked-questions

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   Does the Ad Council produce live announcer copy?

   • Yes, the Ad Council produces live announcer copy for every campaign with Radio assets. You can find scripts in various lengths (:30, :15, :10, etc.) by searching for 'live announcer copy' under media type.

   Frequently Asked Questions | Ad Council

   www.adcouncil.org/our-work/frequently-asked-questions

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9. www.npr.org › 2012/02/15 › 146818410The Ad Council: 70 Years Of Good Advice - NPR

   www.npr.org › 2012/02/15 › 146818410

   Feb 15, 2012 · The council's executive committee has the final say in what the council gets involved in. Ad campaigns often evolve over time. Conlon cites, for example, the drunken driving prevention...