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Evaluation is a critical component of every Ad Council campaign. We conduct research to assess a campaign’s effectiveness through a dashboard of indicators around exposure, awareness, engagement, and impact, employing test-and-learn practices throughout.
Ad Council campaigns are produced pro bono by the country’s leading creative agencies, who donate their services on a volunteer basis. The Ad Council works closely with the creative agency and sponsoring organization throughout the process to develop a campaign.
Aug 16, 2021 · So, what exactly does the Ad Council do? The short answer is that it plays a primary role in messaging people about the critical challenges we all care most about. How?
Jun 25, 2020 · To assess creative performance, The Ad Council runs a continuous national tracking survey, conducts A-B tests, measures site traffic and monitors KPIs which look different across campaigns.
Oct 29, 2018 · The Ad Council can: Assemble coalitions of firms to support a cause, like the She Can STEM, Love Has No Labels and Bullying Prevention campaigns. Bring in ad agencies to selectively do work...
- Michelle Greenwald
The Ad Council's public service announcement ads make a measurable difference in society. Read our case studies, meet partners & check out our work here.
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The Ad Council's campaigns embody social marketing principles by focusing on promoting societal benefits rather than commercial gains. Their PSAs are designed to educate the public about vital issues, such as health or safety, thereby fostering positive behavioral changes.
