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Evaluation is a critical component of every Ad Council campaign. We conduct research to assess a campaign’s effectiveness through a dashboard of indicators around exposure, awareness, engagement, and impact, employing test-and-learn practices throughout.
Aug 16, 2021 · Commonly known as the Ad Council, its little square emblem appears at the end of, or the bottom of, so many iconic campaigns that it might be easy to take those ads’ creator for granted. So, what...
We’re committed to strengthening the health, education and safety of our country. Our proven model amplifies our partners’ reach and investment, exponentially maximizing our collective social-good impact. Here’s how we work on our adoption from foster care campaign.
Ad Council campaigns are produced pro bono by the country’s leading creative agencies, who donate their services on a volunteer basis. The Ad Council works closely with the creative agency and sponsoring organization throughout the process to develop a campaign.
All people – including marginalized and vulnerable groups – should be aware of and understand the commitments their government has made under the 2030 Agenda and how they can meaningfully engage in SDG implementation and accountability processes.
Nov 17, 2020 · This ad campaign casts a spotlight on the legal gaps that must close as one of the prevention measures needed to end violence against women and girls — which since the onset of the pandemic has become as urgent as ever.
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The Ad Council partners with advertising agencies that work pro bono to create the public service advertisements on behalf of their campaigns. The organization accepts requests from sponsor institutions for advertising campaigns that focus on particular social issues.
