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  1. May 12, 2020 · The research was anchored by two surveys: one conducted with 1,200 YouTube creators; the other, with 1,500 of the platform’s users. 9,000 qualitative comments were also used. The study found that YouTube is unique in Canada’s media ecosystem for both creators and consumers. While YouTube costs more than US$6 billion per year to maintain ...

  2. Jun 15, 2021 · Simply put, the YouTube creator economy has a real and positive impact on the wider Canadian economy. The report estimates that in 2020, YouTube’s creative ecosystem contributed approximately $923 million to Canada’s GDP. In that same period YouTube supported the equivalent of 34,100 full-time employment jobs across Canada.

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  3. YouTube’s creative ecosystem contributed more than $2 billion CAD to Canadian GDP in 2022. 35 K+ YouTube’s creative ecosystem supported more than 35k+ full time equivalent jobs in 2022.

  4. Jul 13, 2022 · The results show that Canada’s creative economy is strong. Oxford Economics’ new research calculates that YouTube’s creative ecosystem directly contributed $1.1 billion CAD to Canada’s GDP in 2021. It also supported 34,600 full time equivalent (FTE) jobs in Canada. That’s the power of an open platform - any Canadian can access the 2 ...

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  5. May 30, 2019 · The report examines Canadian YouTube content creators and consumers and YouTube’s role within the Canadian media ecosystem. The report was authored by Irene Berkowitz, policy fellow at Audience Lab; Charles Davis, associate dean, Scholarly, Research and Creative (SRC) activities, FCAD; and Hanako Smith, a PhD candidate in communication and culture.

  6. Jun 8, 2023 · The report found that YouTube’s creative ecosystem contributed more than $2.0 billion CAD to Canada’s GDP in 2022, and supported more than 35,000 full-time equivalent (FTE) jobs. Cassandra is one of the many Canadian creators who have harnessed the power of YouTube to build a thriving community and business with her channel Clutterbug (780K ...

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  8. Jun 8, 2023 · Every day, YouTube helps Canadian users to learn new skills, connect with others, and enrich their lives. It also provides a platform for a diverse range of content creators to share their interests and passions with audiences within Canada and beyond, creating opportunities to build new careers and businesses.

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