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- Since it was established back in 2012, production company A24 has released a multitude of acclaimed movies spanning various genres. Often favoring low-budget but high-quality, well-written movies over mediocre Hollywood-style blockbusters, A24 has changed the standards for indie cinema in more ways than one.
www.cbr.com/a24-indie-cinema-changes-x-midsommar/
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Jul 13, 2022 · Here's how A24 broke into the mainstream and how its recent movies, like X and Midsommar, changed Hollywood's view of indie cinema.
- Charlotte Christie
- All hail the anti-moguls. From Louis B. Mayer to Harvey Weinsten in the '90s, Hollywood has historically produced movie-studio moguls as big and notorious as the stars on the screen.
- Eclectic style, consistent sensibility. While certain film companies — say, Troma or Studio Ghibli — have built cult fan bases around a specific genre or aesthetic, A24's offerings are all over the map: creepy horror films, surreal sci-fi, gonzo comedies, low-key dramas.
- Memes and merch: this is how they win. As Jones notes, founding a film company that puts complete creative control into the hands of its directors can be very risky from a financial standpoint.
- There truly is no such thing as bad publicity. With its three-hour runtime and chaotic, hallucinator structure, Ari Aster's Beau Is Afraid is not a logical candidate to follow Everything Everywhere All at Once to the Oscar podium.
May 9, 2017 · There are exceptions to this rule, such as Miramax, the company that upended indie cinema in the ’90s, backing then unknown filmmakers like Steven Soderbergh and Quentin Tarantino.
Jun 18, 2020 · Throughout its rise, A24 has used social media, viral marketing and shrewd film selection to create a brand that transcends well beyond theaters.
- 2 min
- Dillon Thompson
Feb 16, 2023 · Directors like Jordan Peele and studios like A24 are embracing the eerie aesthetic of indie horror, changing the genre forever.
Jul 29, 2021 · As well as state-of-the-nation indies such as Zola, A24 has released a succession of awards-friendly dramas: Oscar-winner Moonlight, Lady Bird, Minari, Room, Eighth Grade, Uncut Gems.
Apr 16, 2024 · Earlier this month, indie studio A24 released a provocative promotional image for its latest film, “Civil War” — depicting a map of a dystopian America divided into surprising alliances between...
